A new logo, a new aesthetic, the same belief: “Made to Progress.”

SIDI, a global leader in cycling and motorcycling footwear, announces its rebranding: an evolution in visual identity designed to reinforce the brand’s position as a symbol of innovation, performance and sport culture.

The new logo introduces a contemporary and dynamic graphic identity, able to engage with new generations of riders while preserving the heritage and iconic strength of the brand.

In its first letter lies SIDI’s dual soul: on one side, the bold, instinctive spirit of its offroad legacy, expressed through a swirling, complex line; on the other, the road-focused vocation - technological,
essential and precise - suggested by a clean, minimalist line.

A dual identity merged into a single trademark that perfectly reflects the brand’s DNA and its balance between performance and style, tradition and innovation.

The new logo introduces a contemporary and dynamic graphic identity, able to engage with new generations of riders while preserving the heritage and iconic strength of the brand.

In its first letter lies SIDI’s dual soul: on one side, the bold, instinctive spirit of its offroad legacy, expressed through a swirling, complex line; on the other, the road-focused vocation - technological,
essential and precise - suggested by a clean, minimalist line.

A dual identity merged into a single trademark that perfectly reflects the brand’s DNA and its balance between performance and style, tradition and innovation.

Alongside the logo, SIDI’s product design is also evolving starting from the next season, both bike and motorbike collections will feature an updated aesthetic - across colors, materials and details - with the aim of making the brand’s evolution increasingly visible on roads and racetracks worldwide.

True to its mission, SIDI continues to invest in quality and research while holding firm to its identity
and renewing the language used to tell its story.