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WELCOME BACK, CHRIS! THE SIDI CHAMPION RETURNS TO RACING

Chris Froome is one of the most inscrutable and fascinating celebrities of our time. He has won the Tour de France four times, the Giro d’Italia once and the Vuelta de Espana two times:  victories, epic attacks, unforgettable comebacks and revolutionary style have made him a legend in modern cycling. He responded to accusations of being a robot with a heart-stopping, downhill attack on the Col de Peyresourde and a heroic, faraway break on Colle delle Finestre. There are  those who will criticize his lack of perfection on a bike, but he has overturned the classic image of what a winning athlete looks like, proving that sometimes talent contains hidden facets that defy normal definition.

Chris Froome became a part of Sidi’s team of athletes in 2011, the year of his solo arrival on Planche des Belles Filles. This  was really a turning point in his life, when he discovered his talent for stage races and – probably – an unconditional love for the Tour de France, the race he would pursue throughout the coming years with an almost maniacal precision. In fact, just one year later he was the guy who declared Sky’s dominion over the French competition: in spectacular form and with nine months of previous wins under his belt, he made it to the top step of the podium in Paris, beating Alberto Contador in in a historic victory on Mont Ventoux, after exhibiting an astonishingly high pedalling frequency.

This style would soon become his distinct victory signature. It was the start of a new era; however, he could not evade the cruel hand of fate that made him fall the following year. 

Froomey made a strong comeback in 2015, taking the yellow jersey in the stage at Huy and demonstrating  superpowers that would carry him to victory on the  Champs Élysées that summer and the one after that. He became the champion of numbers and calculations; however, Chris refused to let anyone put a label on him when he became the first athlete in history to win the Tour de France, the Vuelta and the Giro d’Italia consecutively, between 2017 and 2018.

It’s the Triple Crown: every cyclist’s ultimate dream, which he obtained by thinking outside of the box. If there is one thing that makes cycling fans go crazy, it is miracles: Chris’ final, awesome feat was to attack with eighty kilometres to go to the finish line in the nineteenth stage of the Giro, a truly unique move in which he upset the classification and captured the pink jersey, which he would hold on to all the way to Rome: it was a solitary break, like in the good old days, the lone rider surrounded by the almost lunar background of the dirt roads on the hills of Piedmont. It was a surreal place for a move that would go down in history, an instance that proved he knew how to surprise his rivals, and maybe even himself.

Froome has had a pretty wild ride on his way to becoming the cyclist he is today. He is getting ready to get back into competition next Saturday at the UAE Tour, after a 2019 that was not a very good year for him, since he spent most of it between hospitals and rehabilitation clinics after a bad accident he suffered during the ITT recon at the Critérium du Dauphiné.

For eight years, Sidi has been putting wings on the feet of this great champion, supporting him on his road to becoming a legend. Now is the time to start flying together again.


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