SIDI RECEIVES A VISIT FROM EGAN BERNAL - To Dino Signori the shoes used by the Colombian rider to win the 2019 Tour de France, the 15th Tour victory in Sidi’s history.

After taking third place in the Lombardia the “Autumn Classic”, Egan Bernal made a stop at Sidi. For the Colombian rider, this visit to the Sidi general headquarters in Maser (Treviso), signalled the last stage of a long, exciting and particularly successful season. Now he will fly to Paris for the presentation of the 2020 Tour de France, after which he will take some time off for a short holiday.

Egan Bernal has definitely had a year to remember: first his victories in the Paris-Nice and the Tour de Suisse, then a fantastic triumph in the Tour de France and finally an end of season featuring a victory in the GranPiemonte and third place in the Lombardia.

The Sidi Shot shoes that Bernal was wearing when he won the 2019 Grande Boucle made him the first Colombian rider to win that world-famous race. Now those shoes are returning to their original home. In fact, Bernal signed the shoes and presented them to Dino Signori, founder and owner of Sidi, the company he still leads along with his daughter, Rosella.

The 2019 victory is the 15th time in the company’s history that Sidi has won the Tour de France. This number testifies to the prestige enjoyed by this brand as a symbol of the Made in Italy label, representing the past and present of cycling shoes while at the same time looking forward to future challenges with commitment and passion. 

“Bernal has proved not only that he is a rare talent; he is also a fine champion. It is no easy feat to win a Tour de France at the tender age of 22. It takes a cool head, strong legs and remarkable skill. I like the way he races and I also appreciate his attitude when he is off his bike. We are proud to have him as part of our team and we hope to achieve many more great victories together,” says Dino Signori.

“After my experience on the mountain bike circuit, since I started road racing among the pros I’ve always used Sidi shoes. I was immediately impressed. From a design and technology standpoint I’d be hard pressed to ask for anything more, and as for fit, they conform to my feet perfectly. Like saddles, shoes are a very intricate aspect for us riders. I’m not fond of change; in fact, I try to ride the entire season with one, maximum two pairs of shoes,” explains Egan Bernal.

Bernal and the yellow jersey. “It has changed my life. At the age of 22 I won the Tour de France, and I am the first athlete from my country who has managed to do so. It’s a dream come true.  This has made me quite famous in Colombia; it’s not too heavy a load for me, because I like the attention and I recognize that it is also a considerable responsibility. This year at the Tour I didn’t think I would win, right up to the very day that I captured the yellow jersey after the Col de l’Iseran. I had set out with the goal of doing well and helping the team, perhaps showing that I could be a contender in 2020. Obviously, once I donned the yellow jersey the only thing I could think about was to give it everything I had, to hang on to it all the way to Paris,” says Bernal.    

2020 and the future. “Now I’m going to attend the presentation of the Tour and the Giro, and then with the team we will make plans for next season. As for the future, for now I want to remain concentrated on the Grand Tours, even though I ended the season on a high note with the one day races, in the Piemonte and the Lombardia. There’s plenty of time for the classics; maybe one day in the future I would like to vie for victory in the Lombardia or in a Liege. In any case, my 2020 debut should be in February at the Tour Colombia,” continues Bernal.

Bernal and Italy. “I have a special relationship with Italy. This is where I’ve developed as a cyclist, I’ve learned the language, I have lots of friends, lots of fans, and I love the food. I have especially fond memories of my first experiences with team Androni and Sports Director Giovanni Ellena, who is a great friend; they are the ones who gave me confidence and launched me on the major cycling scene before I joined my current team, Team Ineos,” says the Colombian.

Team Ineos and lots of champions (along with Bernal there is also Froome, Thomas and in 2020  the winner of the Giro, Carapaz will be joining the team). “Maybe it’s a problem for those on the outside looking in. To be able to count on so many strong riders, we don’t see it as a weakness but as a strong point. The season is long, there are a lot of goals to achieve and there can also be lots of unexpected surprises. In the end it is the road that puts riders in their place and the legs that decide who is the strongest,” concludes Bernal.   


Photos attached.