THE “LION OF FLANDERS” ALBERTO BETTIOL PAYS SIDI A VISIT - Dino Signori and the winner of the 2019 Ronde van Vlaanderen met today.

Today was a special day in the Sidi house, when the “Lion from Flanders”, Alberto Bettiol (EF – Education First) dropped in for a visit.

There was a huge party yesterday evening at the Castelfiorentino theatre (Florence), where the “Alberto Bettiol Fan Club” and the entire town celebrated their champion and his extraordinary victory in the 2019 Ronde van Vlaanderen. Today the Tuscan rider stopped by for a visit to the Sidi general headquarters in Maser (Treviso).

This was the perfect chance to meet Dino Signori, who wanted to congratulate Bettiol in person, as did the rest of the staff at Sidi. They also took advantage of the occasion to fine tune some details of the Wire 2 Carbon shoe used by the Italian rider.

“It was a fantastic victory. The Ronde is absolutely one of the hardest and most spectacular races ever. In sport, as in life and work, sometimes you have to know when to take risks; you need courage and a bit of luck, too. I’ve always admired those riders who aren’t afraid to attack and who try to make a move, even when it seems impossible. Bettiol went for it, he believed all the way to the end and he deservedly achieved this great victory. Races like the Ronde aren’t won by chance,” says Dino Signori, founder and owner of the Sidi company, which he now manages with his daughter Rosella.   

After the “Northern Campaign”, now Alberto Bettiol will enjoy a few weeks of rest and training before returning to competition in the month of June, presumably in the Criterium du Dauphine. The second part of his season will feature the Tour de France and then the World Championships in Yorkshire (Great Britain). Bettiol already went there in the end of April to test out the route with Matteo Trentin, Elia Viviani and Sonny Colbrelli.

“I have a special relationship with Sidi that has lasted many years. As the days go by, I’m realizing more and more how important this victory is. I’m happy but I haven’t changed, I’m the same me as always. However, winning such a prestigious race has helped build my self-confidence. I dedicate this victory to those entities who have always believed in me, like Sidi. Feet are an essential aspect for a racer and I have always felt great wearing Sidi. I started using Sidi shoes when I was racing in the Junior category and then also in the Under 23 category. As a pro, whenever I could I’ve always chosen Sidi. Particularly this year, following the advice of Sidi staff, I decided to use the Wire 2 Carbon model because it best fits the shape of my foot, and it’s been the perfect choice,” explains Alberto Bettiol, who was born in Tuscany but whose surname clearly reveals his Venetian roots. “I know that my great grandfather was from Veneto, from the Conegliano area; he came to Tuscany in the late 20’s to work on restoration projects of the Maremma region. Then my family stayed on in Tuscany, but I can say that there is also a bit of Veneto in my DNA…both these regions are homes to great cyclists,” concludes Bettiol with a smile. 


-his victory in the Ronde van Vlaanderen ©Bettiniphoto
-his visit to Sidi ©ATCommunication