SIDI ENJOYS FANTASTIC SUCCESS AT THE EICMA MILANO TRADE FAIR - All the new trends in the 2019 collection and the great champions from team Sidi take center stage.

The 76th edition of the International Cycle and Motorcycle Expo (Eicma) was held in Milan from November 6 to 11, to great success. More than 1200 worldwide brands exhibited their new ideas in the six pavilions that make up the Milan Expo Space. First estimates indicate that public attendance surpassed last year's numbers, with more than 700 thousand visitors flocking to the event.

Sidi participated in and contributed to this success. The throngs of enthusiasts literally went crazy for the famous champions from the Sidi team who took turns at the stand to meet and banter with fans, posing for pictures and signing autographs. 

As usual, one of the most popular stars was Antonio Cairoli (watch the video). Representing motocross, six-time WMX Women's World Champion Kiara Fontanesi also thrilled the fans, as did up-and-comer and 2018 MX2 World Champion Jorge Prado; Thomas Kjer Olsen and Alessandro Lupino also showed up.

Then there were the MotoGP pilots Alvaro Bautista, Xavier Simeon and Michele Pirro. Loris Capirossi, who has also been a long time friend, stopped by. Superbike and Supersport pilots like Leon Camier and Randy Krummenacher visited as well. Extreme enduro ace Jonny Walker came by, along with many other riders who have been wearing Sidi boots on their way to  becoming major stars in all sectors of the world's motorcycling scene. Special guests also included some cyclists from team Sidi, headlined by European champion Matteo Trentin.

The greater public got the chance to get a close look at Sidi's 2019 collection and admire all the new items on offer.The range of  boots features the brand new Rex, a cutting edge racing boot with a modern, innovative design. Its shape is a practical expression of the finest technology and quality. There are also new, appealing colour schemes for the Crossfire 3, which has become the absolute best boot for off road riding. The public especially appreciated the Adventure 2 Gore model boot. In addition to track racing and motocross, Sidi offers a wide and complete collection of touring and urban models, and many other options designed specifically for the women's market. And then of course, there are always plenty of useful accessories for passionate motorheads.

Watch the photos...

Find out more on our website: