SIDI & MATTEO TRENTIN - A new Shot Air special edition model for the European Champion

Sidi has always been very attentive to the demands as well as the victories of our champions. To celebrate Matteo Trentin (Mitchelton-Scott) and the European Championship title he scored in Glasgow, Scotland, in mid-August, Sidi has produced a special edition shoe that perfectly matches the colours of the jersey worn by the new European Champion.  

So now for the season finals, Matteo Trentin can sport a truly impeccable total look: from his helmet to his jersey to his bicycle and down to his feet, thanks to his new Sidi shoes, everything is closely tied to the colours and the emotions of his brilliant European victory. It was a well-earned triumph after a rocky season, which was impacted by injuries he sustained in the Paris-Roubaix. We can finally say that Matteo Trentin is back, and he’s better than ever.

Starting with the Shot Air models that Matteo Trentin usually uses in competitions, Sidi custom-made a special edition just for him, featuring the colours of his Glasgow victory. We’re talking about Sidi’s top-of-the-line model; a light, breathable and highly performing shoe, made with cutting-edge materials and innovative solutions throughout: in the uppers, the closure system, the heel and the sole. The entire shoe has been produced with appealing graphics and colours designed to tie in with the colour scheme of the European Championship jersey. 

“Year after year, Matteo has become one of our most outstanding athletes. We have a lovely relationship with him. We’ve been working together since he used to race in the Under23 class, then we followed him to the pros, first with Quick-Step and now with Mitchelton-Scott, and he hasn’t failed to satisfy. He’s a simple, genuine and very nice guy, who is also a serious and meticulous professional. He’s one of those riders who never holds back; a tireless worker in the service of his captains, whether riding for his team or when he’s wearing his national team’s jersey. However, at the same time he is a fighter and he has what it takes to win when he is called upon to shine in the race. Winning the European title was the perfect reward for all his hard work,” says Rosella Signori, who runs Sidi alongside her father, Dino Signori.

“I have to thank Sidi for this fantastic shoe, but especially because they have always been very attentive to my needs. Feet are a fundamental detail for those of us who ride at this level.  For me Sidi is not only a sponsor; here I have found exceptional people and true friends, and we have been able to build an important relationship built on reciprocal confidence and esteem. The victory in Glasgow has given me the privilege of wearing this prestigious jersey in the pack for an entire year, and with this special edition model Sidi is contributing to creating a really appealing total style for me,” says Matteo Trentin.   


Matteo Trentin (Ita)
Borgo Valsugana (Trento), 02/08/1989
Team: Mitchelton-Scott

Career top results:
1st European Championships - road race 2018
4th World Championships - road race 2017

Best victories:
4 stages Vuelta Espana
2 stages Tour de France
1 stage Giro d’Italia
2 Paris-Tours