SIDI’S TOUR DE FRANCE - Three weeks of non-stop thrills with the ambition and the will to win.

As always, the Grande Boucle will offer three weeks of fantastic excitement for cycling lovers. The adventure took off from the Atlantic Oceanside, but the road to the final prize on the Champs Elysees in Paris will be long and hard, and especially full of anticipation: Breath taking sprints, brave breakaways and attacks on the major climbs between victories, defeats and surprise upsets. All eyes will be on the yellow jersey.

After the victory in the Giro d’Italia, Sidi also wants to stand out and win in the Tour de France. In order to do so, they are counting on an impressive reserve of champions. Out of the 176 riders who set out from Noirmoutier on Saturday, 48 of them, representing 17 countries, are wearing Sidi shoes on their feet.

Sidi riders are distributed in 12 of the 22 teams at the starting line. Out of these, no less than 3 are sponsored entirely by Sidi, and they are all World Tour juggernauts: Astana, Bahrain Merida and Katusha-Alpecin.

There are plenty of names to keep track of, but two stand out above the rest: for the final yellow jersey Sidi can count on Britain’s Chris Froome (Team Sky) and Italian Vincenzo Nibali (Bahrain Merida).

Across the board, Froome has already collected 4 Tour de France wins under his belt, and he is coming here off of a fantastic victory in the Giro d’Italia. Nibali won the Tour in 2014 and this year he trained specifically to do well here in France. Both these men are the only currently active riders who have won all three major tours in their careers: the Tour, the Giro and the Vuelta. This duel is sure to create sparks and there will be no lack of adversaries… think Nairo Quintana and Mikel Landa (Movistar), Tom Dumoulin (Team Sunweb), Romain Bardet (Ag2r), Bauke Mollema (Trek) and many more…

Among other Sidi top riders who can definitely contend for victory and the final podium, we must also include: Britain’s Adam Yates (Mitchelton-Scott), the Dane Jakob Fuglsang (Astana), Colombian Rigoberto Uran (EF Education First), second last year on the final podium of Paris, and Russia’s Ilnur Zakarin (Katusha-Alpecin).

Furthermore, Sidi has some of the biggest and most beloved French national idols among their ranks, like Warren Barguil (Fortuneo-Samsic), winner of 2 stages and the polka dot jersey for best climber in the 2017 Tour; Lilian Calmejane (Direct Energie), winner of a stage in 2017, and Pierre Rolland (EF Education First), who has already won two stages in the Tour during his career, in 2011 and 2012.

As for jet men in the sprints, Sidi can count on Germany’s Marcel Kittel (Katusha-Alpecin) and France’s own Arnaud Demare (Groupama-Fdj).


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