GIRO 101: SIDI IS IN THE PINK - The Maglia Rosa belongs to Chris Froome. All Sidi’s numbers at the Giro d’Italia.

Sidi looks good in pink, the Giro d’Italia pink. The 101st Giro gave us three weeks of incredible thrills, from the historic grand depart in Israel to the awesome final finish line in Rome, 21 stages covering more than 3500 km and featuring brave breakaways, exhilarating climbs and spectacular sprints.

Sidi has won the Giro 101. Yes, because the King of this memorable edition is Chris Froome (Team Sky). He is the first British rider in the history to win the Giro d’Italia. When all seemed lost, Froome pulled off an epic feat during the gruelling stage on the Colle delle Fineste to earn the pink jersey. He then defended that jersey the next day in the last mountain stage in Cervinia, before relishing the final showcase in Rome.

Chris Froome had an “All Pink” look for the runway in Rome: in addition to the jersey, his helmet, bicycle…and of course, his shoes were in pink style. Froome rode with the Sidi Shot “Limited Edition Giro d’Italia” shoes, a model with special graphics grey/pink that Sidi decided to feature to celebrate the 101st  edition of the Corsa Rosa. This shoe has become a part of the official merchandise for the Giro and is now also available for all cycling fans in the finest bike shops.

Chris Froome’s portfolio holds 6 Grand Tours: 4 Tour de France, 1 Vuelta Espana and now 1 Giro d’Italia. Froome has put together a sensational triple play, winning the 2017 Tour and Vuelta, and now the 2018 Giro, all in a row.

Only 7 riders in the history of cycling have managed to win the three Grand Tours: Anquetil, Gimondi, Merckx, Hinault, Contador, Nibali and now Froome. 

The British rider for Team Sky has some impressive numbers, having made it to the final podium in 10 of the last 13 grand tours in which he participated (he has ridden a total of 16 in his career). Between the Tour, the Giro and the Vuelta, Froome has won 14 stages.

Remember that Sidi set off from Jerusalem with 48 riders in the pack (out of 176 total at the start), distributed among 13 teams and representing 20 different countries. 4 teams were all Sidi, meaning all the riders wear Sidi shoes: 3 World Tour Astana Pro Team, Bahrain Merida, Katusha – Alpecin and the wild card Wilier Triestina - Selle Italia.

Sidi scored 5 stage victories this year at the Giro, all of them beautiful and spectacular.

The first triumph came on the Etna volcano in Sicily with Colombian Esteban Chaves (Mitchelton Scott).

The second one was delivered by Matej Mohoric (Bahrain Merida) in Gualdo Tadino. The young Slovenian talent has already been World Champion, first among the Juniors and then in the Under23; during this Giro he made it clear that we will be hearing a lot about him in the future.

Two stage victories went to Chris Froome, who captured the two hardest stages in this Giro, first the one with the arrival on Monte Zoncolan and then the one on Bardonecchia with the “Cima Coppi” on the Colle delle Finestre, where he launched his plan to win the Giro.

The fifth victory was scored by Spain’s Mikel Nieve (Mitchelton Scott) who, at the end of a long break, won the last mountain stage, the one arriving in Cervinia.

On the final podium in Rome, in addition to first place with Chris Froome, Sidi also occupied the third step with the impressive Colombian Miguel Angel Lopez (Astana Pro Team), who also captured the white jersey for the best young rider in the Giro. In second place between these two we saw the winner of last year’s Giro, Tom Dumoulin.

Besides the maglia rosa, Chris Froome has another important jersey on his shoulders, the blue jersey that goes to the best climber in the Giro.

Sidi enjoyed total success, from first place to last…yes, because Sidi also took home the “black jersey” in the Giro101. This isn’t a real jersey, but it has always been a prestigious “symbol” in big stage races. The last man in the classification is Giuseppe Fonzi from team Wilier Triestina – Selle Itlia, with a delay of 5.48’.37”. A special applause also goes out to him, who worked so hard for his team and who grit his teeth and gave it his all to make it to the final finish line in the unforgettable Giro d’Italia.

It will definitely be an unforgettable Giro for Chris Froome, who won it, but it will also be unforgettable for all the riders – from the first to the last – who participated, for the fans who watched it on the roads and on TV, for the journalists who covered it and for Sidi, who experienced it. 


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