EICMA, the world class motorcycling expo, was held in Milan from November 9th to the 12th. As always, Sidi’s participation was extremely gratifying. It couldn’t have been otherwise, considering the fantastic success that EICMA enjoyed this year among businesses from the sector and especially with the attending public of two wheel fans.

In fact, the organizers’ first official estimates speak of more than 700 thousand visitors and a total of 1713 exhibitors from 43 countries all over the world, confirming an extraordinary growth trend over the last several editions: this year there was a 24% jump in attendance and a 20% increase in exhibitors.

At the Sidi stand the public turnout was paramount. From a business level the company from Maser was able to consolidate its existing relationships with clients and distributors, but they also made lots of new potential contacts.

Fans were able to get a hands-on look at all the new products in the 2017 collection, which features boots for track and speed as well as for off road (with motocross, enduro and trial); there were also plenty of touring and urban models, designed and developed to meet the needs of both him and her, not to mention a wide range of Sidi accessories for all motorcycle riders.

During the expo a steady stream of champions from the Sidi team stopped by the stand, much to the joy of the attending public. Of course, the big star was none other than Tony Cairoli. 2017 was an extraordinary year for Cairoli: in fact, he scored his 9th motocross World title and married his long time sweetheart, Jill Cox, with whom he has spent 11 years full of thrills, victories and also some hard times, which they have always overcome together.

The crowds also showed great fondness and affection for the “Queen of motocross” Kiara Fontanesi, who won her fifth WMX world title this year. The motocross champions are all shod with the Sidi Crossfire 3 Srs, the number one boot in the world that is unbeatable on any terrain and in any conditions. 

Sidi also received visits from the trial phenomenon Adam Raga and Ivan Cervantes, the multiple enduro world champion who dreams of winning the Dakar; then there were the motocross riders Alessandro Lupino, Rui Goncalves, Joakin Furbetta and Chrisophe Charlier; this last one won the MX of Nations with the French team. There was also the Ducati rider Michele Pirro, Superbike riders Randy Krummenacher and Tati Mercado, the rider from Superstock1000 Florian Marino and many, many more. Cycling champion Filippo Pozzato was a special guest, as was the ex pro Alessandro Vanotti; both riders are big motorcycling fans. The others MotoGP riders weren’t able to make it, since they were busy on the Valencia racetrack for the final race in the World Series.