SIDI ENJOYS ENORMOUS SUCCESS AT EUROBIKE 2017 - As always, great crowds and lots of new trends in the world of two wheels.

This year Eurobike was held in Friedrichshafen, Germany, from August 30th to September 2nd. The number one trade fair in the world has become a fantastic show offering sector specialists, the greater public and cycling fans a 360° view of what’s going on in the world of two wheels, including innovations, new products and new trends.

Sidi is a world leader in the sector of cycling shoes, so naturally we couldn’t miss it. At the stand for Sidi’s German distributor visitors could get their hands on and get a closer look at all the new items and top-of-the-line models for 2018 offered by the company from Maser (Treviso).

The Shot and Wire Carbon shoes for road cycling, together with the MTB Tiger and MTB Drako Carbon for mountain biking, have become the top models in the Sidi collection. However there are plenty of innovations when it comes to available colours and new models for him and her, in both on road and off road sectors. Discover the complete 2018 collection on our website:  

During the trade show Sidi received some important awards, which were highlighted by Tour Magazin choosing Sidi as the number 1 producer of cycling shoes in the world, as well as recognition from Gran Fondo Cycling Magazine, whose more than 40,000 readers nominated Sidi as “Best Brand 2017” in the “racing shoes” category.

Furthermore, the Sidi stand enjoyed lots of visits from important athletes like Germany’s Kristina Vogel, who has earned so many Olympic and World titles in her career that she is considered the Queen of track cycling.  

The official numbers released by Eurobike show that this year 42,590 specialized visitors and 22,160 bicycle enthusiasts came from 101 countries to explore the stands from 1400 exhibitors from 50 countries all over the world. There is always plenty of media buzz in the bike world, as proven by the more than 1654 accredited journalists and bloggers attending from 39 countries.

To keep you balance and not fall over it is important to keep pedalling…never stop; this is why Eurobike has decided to renovate, and it has announced some important news for the next edition. In 2018 the format will change and the event will be anticipated, taking place from Sunday the 8th to Tuesday the 10th of July.

In the meantime the next big event for Sidi will be the CosmoBike Show, the international cycling expo that will be held in Verona from September 15th to the 18th. Don’t miss it!