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2 dec 2019

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INTRODUCING THE SIDI SIXTY - A new shoe to mark the company’s 60th year.

The SIXTY is much more than just a shoe. You can tell right away, at first glance. In fact, this model has become a symbolic shoe to celebrate 60 years of Sidi history. Dino Signori and his company will turn this important milestone in 2020. The history of the company has been made up of hard...

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7 nov 2019

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ATOJO SRS: THE NEW OFFROAD BOOT FROM THE SIDI COLLECTION IS PRESENTED AT EICMA MILANO - MXGP riders Tony Cairoli, Jorge Prado and Alessandro Lupino are special guests at the Sidi stand, along with Michele Pirro (MotoGP) and Billy Bolt (Extreme Enduro).

Introducing the all-new ATOJO SRS, which stands for “A” as in Alessandro Lupino, “TO” as in Tony Cairoli and “JO” as in Jorge Prado. This is the name that was chosen for the new boot in the Sidi off-road collection, which was officially presented to the media and...

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5 nov 2019

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SIDI PRESENTS THE ATOJO SRS - Developed with input from the team of Sidi champions, this new boot is even more lightweight and functional.

In order to consistently provide a rider with good steering perception and a feeling of perfect synchronicity with their motorcycle, a motocross boot must be resistant, comfortable and produced with the highest quality materials. ATOJO SRSis the new motocross boot designed and developed by Sidi...

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14 oct 2019

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SIDI RECEIVES A VISIT FROM EGAN BERNAL - To Dino Signori the shoes used by the Colombian rider to win the 2019 Tour de France, the 15th Tour victory in Sidi’s history.

After taking third place in the Lombardia the “Autumn Classic”, Egan Bernal made a stop at Sidi. For the Colombian rider, this visit to the Sidi general headquarters in Maser (Treviso), signalled the last stage of a long, exciting and particularly successful season. Now he will fly to...

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16 sep 2019

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SIDI: “THE ONE HUNDRED MARK”, REACHED AND SURPASSED… All the victories scored by Sidi up to now on the roads of grand cycling

The 2019 season is bringing fantastic results to Sidi and our champions. Up to now, men and women riders from the Sidi team have scored more than 100 victories in races on the international calendar. The first win came from Australia at Tour Down Under with Denmark’s Jasper Philipsen (UAE...

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2 sep 2019

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VLAD DASCALU: WORLD CHAMPION, EUROPEAN CHAMPION AND WORLD CUP SERIES LEADER - The strong Romanian rider is the new face of MTB, and he wears Sidi shoes.

He has been performing like a matador in the World Cup and is also the European Champion; now he has become the World Champion as well. We are talking about Vlad Dascalu, a rising star in the mountain bike universe. He is 21 years old, was born in Rumania but is a Spanish resident. He rides for the...

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26 aug 2019

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JORGE PRADO & SIDI ARE MX2 WORLD CHAMPIONS - Displaying total dominance, the young Spanish ace has won the title for the second year in a row.

On the Uddevalla Circuit in Sweden, Jorge Prado has won the MX2 World Title with two races left until the end of the series. At the tender age of 18, the talented young Spaniard has captured his second consecutive World Championship Trophy in this class. Jorge Prado (Red Bull KTM Factory Racing)...

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1 aug 2019

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SIDI & EGAN BERNAL: A YELLOW DREAM COME TRUE - The young Colombian is the winner of the 2019 Tour de France.

There are moments in sports that are meant to be savoured. To win the most important Grand Tour in the world at the tender age of 22 is definitely one of those. This is the extraordinary feat achieved by Egan Bernal, the young, talented Colombian from Team Ineos who has become the first rider in...

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25 jul 2019

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GRAVITY SHOES: INTRODUCING THE NEW DIMARO GRAVITY SHOES BY SIDI

The new Sidi Dimaro shoe for enduro and downhill Sidi is entering the world of gravity. Introducing the Dimaro, a new performance shoe with specific features designed for enduro, MTB and downhill. These two adrenaline-inducing sports take place on breath-taking trails and are super exciting to...

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22 jul 2019

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VICTORIES AND EXCITEMENT ON THE ROADS OF THE GRANDE BOUCLE - TheTour de France and Sidi champions

The Tour de France is in its second day off before hitting the Alps and riding on to the grand finale in Paris. But there is still a lot of road ahead. There has been plenty of excitement until now and major players have included champions from the Sidi squad. Sidi has scored three victories at...

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5 jul 2019

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TO THE TOUR DE FRANCE WITH SIDI - Sidi champions in the pack at the Grande Boucle. The goal is to win.

From Brussels to Paris, from July 6th to the 28th, it’s going to be 21 stages of effort, thrills, victories, defeats and definitely lots of surprises. The Sidi team is starting out with some important names, all vying to make it to the final podium in Paris, possibly even all the way to the...

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2 jul 2019

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SIDI NATIONS… All the victories Sidi scored at the National Cycling Championships

The last week in June usually anticipates the start of the Tour de France, and it is the traditional period when many countries all over the world award their National cycling titles in road racing and time trial events. There are important titles at stake, and above all the National Champions will...

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24 jun 2019

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EGAN BERNAL IN TOUR DE FRANCE FORM - Great victory with Sidi at the Tour de Suisse.

Sidi scored a fantastic victory with Egan Bernal at the Tour de Suisse. The young Colombian ace really wanted this success and he went for it, building his big win with a victory in the major stage, which featured a climbing arrival on the St. Gotthard Pass. After his shining achievement in the...

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17 jun 2019

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MOTOCROSS: NON STOP THRILLS FOR SIDI IN MX2 AND EMX250 - MX2 Jorge Prado vs. Thomas Kjer Olsen. EMX250 Forato vs. Stephen Rubini.

As always, motocross is delivering fantastic excitement, thanks to Sidi and our champions. Looking to the MX2, the undisputed star is the young Spanish ace, Jorge Prado (Ktm Factory Racing). For the future Sidi will be betting a lot on the promising Spaniard, who has been enjoying an incredible...

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27 may 2019

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SIDI CHAMPIONS STAND OUT AS MAJOR PLAYERS ON THE ROADS OF THE GIRO D’ITALIA - 2 stage victories, the cyclamen jersey, the white jersey… and “The Shark” is ready to strike

This has been a beautiful and exciting Giro d’Italia. The race is about to enter its last week and there will still definitely be plenty of surprises and thrills to experience on the major climbs and in the conclusive time trial in Verona. The champions from the Sidi team are confirming...

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11 may 2019

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GOING FOR IT AT THE GIRO. FIND OUT ALL ABOUT THE SIDI ROSTER… - 28 Sidi riders in the race. Sidi Ergo 5 is the official shoe for the Giro d’Italia.

The 2019 Giro d’Italia is about to kick off. This will be the 102nd edition of the Corsa Rosa. It’s going to be a long, pink adventure from Saturday, May 11th to Sunday, June 2nd, criss-crossing the entire peninsula, starting from Bologna and winding up in Verona. We’re looking...

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3 may 2019

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THE “LION OF FLANDERS” ALBERTO BETTIOL PAYS SIDI A VISIT - Dino Signori and the winner of the 2019 Ronde van Vlaanderen met today.

Today was a special day in the Sidi house, when the “Lion from Flanders”, Alberto Bettiol (EF – Education First) dropped in for a visit. There was a huge party yesterday evening at the Castelfiorentino theatre (Florence), where the “Alberto Bettiol Fan Club” and the...

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19 apr 2019

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THE GIRO D’ITALIA RIDES WITH SIDI… - Sidi Ergo 5 is the official shoe for the 102nd Corsa Rosa

The limited edition Sidi Ergo 5 dedicated to the Pink Race will be the official shoe for the 2019 Giro d’Italia. We’re getting closer to the big date with “the World’s hardest race in the World’s most beautiful country”: the Giro d’Italia. The race features...

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16 apr 2019

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SIDI: HEAVEN AND HELL IN THE ROUBAIX - After Alberto Bettiol’s victory at the Ronde Sidi also scores second place in the Roubaix with Nils Politt.

Once again, the Paris-Roubaix delivered exceptional thrills. Of course, that’s a given when you’re talking about the Queen of Classics. This race is the hardest, most beautiful, most spectacular, most difficult…the most of everything. Cycling’s heaven and hell: 257 mostly...

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8 apr 2019

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ALBERTO BETTIOL IS THE “LION OF FLANDERS” WITH SIDI - Alberto Bettiol and Sidi win the 2019 Ronde van Vlaanderen for Italy

Alberto Bettiol (EF Education First) put on an extraordinary performance to win the 2019 Ronde van Vlaanderen. Bettiol took off all by himself as he launched a fantastic attack on the legendary “Old Kwaremont” wall, with about 18 km to go to the finish line. None of his adversaries even...

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8 apr 2019

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COLTON HAAKER & SIDI ARE THE SUPERENDURO WORLD CHAMPIONS - Another important victory for the Sidi Crossfire 3 Srs.

Sidi Crossfire 3 Srs boots are already the most victorious off-road boots of all time; now they have scored another triumph to add to their enviable status. The American rider Colton Haaker (Rockstar Energy Husqvarna Factory Racing) took home the 2019 FIM SuperEnduro World Championship after...

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3 apr 2019

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THE NEW LIMITED EDITION SIDI SHOT AIR BAHRAIN IS HERE! - The model featuring official team Bahrain Merida graphics is now also available for fans.

For the third year in a row, Sidi is the official sponsor for team Bahrain Merida. This team can be considered one of the strongest forces on the World Tour, and its important partnership with the company run by Dino Signori has lasted since the team officially started in 2017. After the success...

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26 mar 2019

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THE JOYS OF SPRINGTIME… - Sidi and our champions at the Milano-Sanremo

When it comes to the one-day classic races, the Milano-Sanremo, aka “the Spring Classic”, is the easiest on an altimetric scale but the most difficult to decipher. The race is 291 km long, which stretches out into more than 300 k when you count the initial transition phase. It’s a...

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25 mar 2019

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MOTOCROSS: DEEP RED… SIDI GETS THREE “RED PLATES” FROM GREAT BRITAIN - MXGP Tony Cairoli, MX2 Thomas Kjer Olsen and EMX250 Alberto Forato.

Sidi and our champions have been enjoying a magnificent season start on the World motocross scene. In round 2 of the World Series at the Matterley Basin racetrack in Great Britain, Sidi champions knew no rivals. They all scored victories and were assigned the red plate, which is the symbol that...

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22 mar 2019

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EGAN BERNAL WINS THE PARIS-NICE AS HE GETS READY FOR THE “GRAND TOURS" - Sidi and the talented young Colombian from Team Sky start the season with a bang.

The Tirreno-Adriatico in Italy and the Paris-Nice in France were two important tests for riders vying to stand out as contenders in the Grand Tours of the 2019 season (Giro d’Italia, Tour de France and Vuelta Espana). Sidi received significant satisfaction from France, where Egan Bernal won...

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12 mar 2019

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MOTO2: SIDI KICKS OFF THE WORLD SERIES WITH REMY GARDNER IN 4TH PLACE - On the Losail racetrack in Qatar, the Australian rider got off to a very fast start, almost making it to the podium.

Sidi continues being very happy with the results that speed brings us. After Alvaro Bautista scored some nice wins in the inaugural round of the Superbike World Series in Australia, the MotoGP World Series kicked off this last weekend with the first round of the season in Qatar. Sidi scored a good...

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7 mar 2019

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MARK THE DATE WITH SIDI ON THE ROADS OF TUSCANY IN THE “STRADE BIANCHE” - In Siena the professional race is on Saturday, March 9th, and the Gran Fondo will be on Sunday the 10th

This will be a week-end that cycling fans won’t want to miss. The big event will take place in Siena, Tuscany, a region where cycling is part of the culture. The thirteenth edition of the “Strade Bianche” race will take place on Saturday, March 9th. This is the Europe's most...

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1 mar 2019

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READY TO ROAR IN THE MOTOCROSS WORLD SERIES… - Tony Cairoli, Jorge Prado and all of Sidi’s other top riders to race in Argentina.

The motocross season is kicking off from Argentina with the Patagonia GP, the first of 19 rounds featured on the 2019 calendar. The opening race of the season will line up riders for the MXGP and MX2 classes. In both of these categories Sidi can count on all the great talent and true grit of our...

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25 feb 2019

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SIDI ABSOLUTELY DOMINATES THE TRACK AT PHILLIP ISLAND - Alvaro Bautista masters his debut in Superbike. Randy Krummenacher wins the Supersport race.

The season has gotten off to the best possible start for Sidi and our riders in the WorldSBK series. In the first round of the 2019 World Series held on the Phillip Island racetrack in Australia, Alvaro Bautista won everything in his Superbike debut. The Spanish rider from team Aruba.it Racing...

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22 feb 2019

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NEED FOR SPEED… Sidi riders ready for the Superbike & Supersport World Series.

The spectacular Superbike World Series is ready to hit the track again. As has become the tradition in the last several years, the season will open with the Australian GP on the Phillip Island racetrack this weekend. In 2019 the World SBK series will introduce lots of new rules, but the riders are...

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14 feb 2019

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SIDI SHOT FOR CHRIS FROOME & EGAN BERNAL - The two champions from Team Sky begin their assault on the 2019 season from Colombia.

There are certain riders who have already covered plenty of roads and made it up lots of climbs; yet they still have no intention of stopping. Then there are those riders who still have the road stretching out in front of them, who are confident that they have what it takes to achieve great...

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12 feb 2019

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SIDI CROSSFIRE 3 SRS BOOTS SHINE IN THE MX ITALIAN INTERNATIONALS - Tony Cairoli & Jorge Prado score their first wins and are in World Class shape.

The MX Italian Internationals are the first major events in the motocross season. They serve as an excellent primer for the World Series, which will kick off from Argentina on March 3rd. Tony Cairoli and Jorge Prado will be the ones to watch in the upcoming battle for the World titles in their...

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6 feb 2019

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THE NEW SIDI SHOT AIR KATUSHA LIMITED EDITION IS HERE - The model featuring official team Katusha Alpecin graphics is available for fans as well.

Even in the 2019 season, the biggest champions in the pack choose Sidi shoes, which are also worn by all the riders on team Katusha Alpecin. This will be the fourth year in the partnership between Sidi and what can be considered one of the most significant and well-equipped UCI World Teams. Team...

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6 feb 2019

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ADAM RAGA AND SIDI TRIUMPH AT THE BARCELONA X-TRIAL - Sidi Trial Zero.1 boots on the Spanish rider’s feet

To win in a trial race it is essential to avoid errors. In Barcelona Adam Raga (TRRS) was perfect, to say the least. In the legendary event, which was held in front of a crowd of more than 10 thousand spectators at Palau Sant Jordi, in Barcelona, Adam Raga rode an exemplary race to achieve a...

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30 jan 2019

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WHEN MOTOCROSS CALLS, SIDI ANSWERS… - Motocross titans choose Sidi Crossfire 3 SRS boots.

The major motocross season will officially begin with the Italian International MX series. This event has traditionally served as an indulgent teaser before the World Championship Series that will kick off on Sunday March 3rd with the first race in Argentina. There are three rounds on the schedule...

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25 jan 2019

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TIMETRIAL WORLD CHAMPION ROHAN DENNIS JOINS THE SIDI TEAM - Sidi Shot for the Australian rider from team Bahrain Merida.

Rohan Dennis is definitely one of the most outstanding names joining the Sidi team in 2019. In 2018 the Australian rider captured the time trial World Champion title and now he has joined team Bahrain Merida, which is one of the World Tour formations sponsored by Sidi, on which all the riders wear...

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21 jan 2019

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SIDI’S FIRST VICTORY IN 2019 COMES FROM AUSTRALIA … - The first bull’s-eye in the World Tour’s new season was scored by Jasper Philipsen.

First race, first victory! The young Belgian rider Jasper Philipsen has given Sidi their first success in the 2019 World Tour season. The 20-year-old Philipsen prevailed in the 5th stage of the Santos Tour Down Under, from Glenelg to Strathalbyn for 149.5 km, thus delivering his UAE Team Emirates...

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16 jan 2019

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THE NEW SEASON IS GETTING UNDERWAY…AND SIDI IS IN THE PACK!!! - Sidi champions are always eager to win, and now they are eyeing new horizons and new goals.

There are the usual champions who have always been here; there are those who, after changing teams in the beginning of January, can finally don their team jerseys, and then there are the neo-professionals who are getting ready for their first experience on cycling’s world stage. It’s a...

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20 dec 2018

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SIDI & FILIPPO POZZATO, A CAREER TOGETHER…

When a rider feels that the time has come to get off the bike, it’s only fair that he should do so, with no regrets. At the age of 37 Filippo Pozzato has said stop. Sidi and Pippo have shared a long, excellent adventure, an entire career together, with 19 years spent in the professional...

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10 dec 2018

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SIDI TO RIDE WITH TEAM KATUSHA ALPECIN INTO 2019

The partnership between SIDI and Team KATUSHA ALPECIN is set to continue. The team is getting ready to take on the new season, and the group held its official presentation on Friday evening at the Canyon general headquarters in Koblenz Germany. In front of an impressive crowd made up of sponsors...

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10 dec 2018

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SUPERENDURO: WHEN MOTORCYCLING BECOMES A SHOW… The indoor world championships got underway in Poland. Sidi riders immediately grabbed the limelight.

SuperEnduro is not just motorcycling; above all else it is a spectacular show inspiring thrills and adrenaline. On Saturday, December 8th, the SuperEnduro Indoor World Championships kicked off with the first round in Krakow, Poland. A total of five tests are scheduled between 2018 and 2019. The...

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