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21 sep 2020

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SIDI FAST: EVEN FASTER, EVEN MORE EFFICIENT

Fast is the newcomer at Sidi’s, stiffer and light, yet zippier as ever. Sidi presents the new Fast – concentrated performance and technology that ensure stiffness, softness and flexibility, which are the characteristics of Treviso’s company, with an easy yet accurate and improved...

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16 sep 2020

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SIMON YATES AND LUCAS HAMILTON AT THE SIDI MAIN OFFICE AFTER THE TIRRENO-ADRIATICO

Victories, Giro d’Italia and more. At the end of an exciting week at the Tirreno-Adriatico, Simon Yates and Lucas Hamilton are now focused on the Giro d'Italia. The Mitchelton-Scott riders came to the Sidi main office in Maser yesterday after they had made the reconnaissance of the 14th...

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7 sep 2020

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CAMPIONI DEL FUTURO, UNA SETTIMANA SPAZIALE PER I BABY ATLETI SIDI

La Zalf Euromobil Désirée Fior al Giro d’Italia U23 e Victor Rodriguez Nunez al SuperSport 300: Sidi sostiene i campioncini di domani. La grande passione di Sidi per lo sport passa anche attraverso l’attenzione verso le nuove generazioni e il percorso che i giovani...

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28 aug 2020

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CYCLING: NEW SATISFACTIONS IN THE NATIONAL AND EUROPEAN CHAMPIONSHIPS

The final week of August finished with 7 medals for Sidi and its athletes in the National and European Championships. Just a few days before the start of the first Grand Tour of the season, in this intense and exciting week the Sidi riders were awarded prestigious national and European...

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31 jul 2020

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JULIEN ABSALON: “THE INTENSITY OF COMPETITION IS EVERYTHING”

The MTB world champion, Julien Absalon, talks about his career and the values of his young team. MTB is a vocation and Julien Absalon shows it. He is one of the strongest cross-country specialists of all time and, during his career, he won two Olympics, the World Championship four times, the...

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8 jul 2020

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BACK TO THE FUTURE EP. IV: SIDI PRESENTS A NEW SIXTY LTD

Sidi features a new limited edition of Sixty, inspired by the futuristic DeLorean DMC-12 interior design from the 1980s. It was 1985 when the first episode of the Back to the Future trilogy was released. In the movie the eccentric scientist, “Doc”, builds a time-traveling automobile...

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22 jun 2020

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COVID-19: MATTEO TRENTIN PERSONALIZZA UNA SIDI PER RINGRAZIARE GLI EROI IN CORSIA

An striking graphic interpretation created in response to the pandemic that has affected the world. Nurses, doctors and healthcare professionals were the real heroes of this pandemic, fighting day and night in hospitals. Today, Matteo Trentin has chosen to customise a pair of Sidi Shot shoes as a...

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12 jun 2020

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INCENTIVI BIKE: 25% DI SCONTO SU SCARPE DA CICLISMO SIDI DELLA COLLEZIONE 2020.

Bonus bicicletta, anche le scarpe da bici Sidi sostengono la mobilità eco-friendly con uno sconto del 25% su alcuni modelli. Grazie al bonus bici e agli incentivi del governo per agevolare la mobilità sostenibile, l’interesse attorno al mondo delle due ruote sta subendo un...

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26 may 2020

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SIDI ATOJO: THE LIMITED PYTHON EDITION FOR OFF-ROAD IS HERE

Performing, light and stylish: it’s theAtojoboot in a new, limitededitionsnakeskin print. The Sixties are back! Stylish animal prints are making a splash on the high fashion runways and if tiger and zebra prints have become must-haves, the real new trend this season is a return to python...

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23 may 2020

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MIKEL LANDA: THE GIRO IS FUN

In May the Italian roads turn pink; it is the month of the Giro and perhaps we all naturally think about this celebration now with nostalgia. To keep our good habits, we have asked the protagonists of this race to tell us some stories. Mikel LandaHe’s 30 years old and made his debut as a...

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21 may 2020

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Perseverance, determination and instinct. A little beginning turned into a big enterprise.

Maser, May 21 -Sidi began in a revolutionary time when everything had to be built from scratch and loads of ideas cropped up. Not everyone, though, had the required determination to set up a business but Dino Signori – the founder of Sidi – did. That’s how in 1960, at the very...

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16 may 2020

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ARNAUD DEMARE: THE GIRO IS A CELEBRATION IN EVERY TOWN AND VILLAGE

In May the Italian roads turn pink; it is the month of the Giro and perhaps we all naturally think about this celebration now with nostalgia. To keep our good habits, we asked a few protagonists of this race to tell us some special stories. Arnaud DémareHe is 28 years old and he made his...

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14 may 2020

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SIDI SIXTY GOLD: THE NEW LIMITED EDITION INSPIRED BY EGAN BERNAL

The special gold version of the Sixty shoe is now available to the public. Don’t miss out on the all-new Sidi Sixty in a unique and flashy gold-colored version, which was initially intended exclusively for Egan Bernal, the 2019 winner of the 106th edition of the Tour de France. This young...

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12 may 2020

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JORGE PRADO TALKS ABOUT HIS LOCKDOWN RECALLING HIS DOUBLE WIN AT THE WORLD CHAMPIONSHIP AND HIS ON-HOLD DREAM ON MXGP

Jorge Prado is only eighteen years old, but he has already made history. Last season he became the first Spanish athlete to win the MX2 World Championship twice in a row, claiming 31 GPs altogether. The wunderkind from Lugo (Galicia) started to ride a motorbike at age three and won his first race...

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9 may 2020

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ANDREY AMADOR: “THE GIRO IS AN ENDLESS EMOTION

In May the Italian roads are colored in pink. It is the month of the Giro and maybe one thinks automatically about this popular celebration and feels somewhat nostalgic. To keep our good habits, we have asked the protagonists of this race to tell us some stories. Andrey AmadorHe is 33 years old...

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4 may 2020

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THE ONE WHO ENDURES, CONQUERS! TONY CAIROLI RELIVES THE RACE ADRENALINE WITH SIDI

Nine-time World champion, Tony Cairoli is considered the greatest MX racer of all time. Always representing the pride of the Sidisquad, he has lifted the name of the company based near Treviso with his exhilarating victories and phenomenal actions we cannot forget. Tony’s hunger for...

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30 apr 2020

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The Everts' generation: the kingdom is in good hands

The blood will tell. That’s how the saying goes. The Everts made generations dream by revving the engine on the world championship circuits… and it isn’t over yet. It isn’t easy to be sixteen and pursue your dreams when somebody reigned over them before you. Liam Everts is...

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24 apr 2020

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The Ardennes campaign in lockdown: Sonny Colbrelli and the appeal of the côtes

The UCI has just officially issued a new calendar for the 2020 cycling season with the re-positioning of the three grand tours, but uncertainty still tinges the lockdown days. In these days of late April the Ardennes campaign should have been under way, and we have asked Sonny Colbrelli, an athlete...

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14 apr 2020

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I am missing the cobbles and the headwind on my face - Matteo Trentin's lockdown

Cycling, like the rest of the world, is going through a time of complete uncertainty about the future and, for an athlete used to meticulously preparing for his season’s competitions, it isn’t easy not to have any set date when he’ll be back to racing. Matteo Trentin of the Sidi...

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5 apr 2020

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A through back to the 2019 Ronde van Vlaanderen with Alberto

Alberto Bettiol is the last Italian who won the Ronde van Vlaanderen after fellow riders such as Andrea Tafi, Moreno Argentin, and Fiorenzo Magni – the iconic Lion of Flanders. In 2019 he gave all Italians – including us from Sidi – the gift of experiencing a historic and...

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26 mar 2020

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Sidi Stories: Tenacity, consistency, and fury. Álvaro Bautista takes us back to his exciting journey last season

Álvaro Bautista’s fame on the racetracks is a matter of fact. He has always been a part of Sidi’s team of athletes, and last year he landed in the world of Superbike, delivering a historic record: eleven consecutive victories in his quest toward the World Title. We’ve asked...

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21 mar 2020

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Sidi stories: on the Milano-Sanremo day Paolo Bettini tells his own personal race towards the triumph

Throughout his career as a champion, Paolo Bettini has been making the Sidi team proud with his sensational victories, and he continues to be a special spokesman for the Italian quality that distinguishes the brand from Treviso. On a wave of nostalgia for the Milano-SanRemo Spring Super Classic, we...

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19 mar 2020

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Billy Bolt, the 2020 Super Enduro World Champion

Talent, charisma and rigor - in one word, Billy. With four GP competed and the excellent results obtained, Billy Bolt becomes the new World Champion in the 2020 Super Enduro category. This year, he kicked-off the championship in style, triumphing at the very first race of the calendar...

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12 mar 2020

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THE HISTORY BEHIND THE MOST FAMOUS SWIRL IN SPORTS: THE SIDI LOGO

In sixty years of life and adventures of the Treviso brand, the Sidi logo has come a long way, just like the company’s indefatigable founder. The iconic red swirl has supported plenty of motorcycling and cycling champions since the beginning of their careers, but not everybody knows the fun...

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27 feb 2020

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SIDI TRACE SOCKS, SIMPLE STYLE FOR MAXIMUM COMFORT

Dedicated to anyone who is looking for a minimal look as well as total comfort, Sidi Trace socks provide the perfect combination of performance and style. Available in four different colours – black, grey, blue and burgundy – they are a must-have for every cyclist: not only do they go...

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27 feb 2020

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SIDI FUN SOCKS, IN LIVING COLOUR

FUN socks are a must item in any cyclist’s wardrobe, an essential style detail that meets the demands of comfort and practicality. The Sidi collection features two different shades – black and white – enhanced by colourful geometric patterns that compliment Sidi’s graphic...

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20 feb 2020

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WELCOME BACK, CHRIS! THE SIDI CHAMPION RETURNS TO RACING

Chris Froome is one of the most inscrutable and fascinating celebrities of our time. He has won the Tour de France four times, the Giro d’Italia once and the Vuelta de Espana two times: victories, epic attacks, unforgettable comebacks and revolutionary style have made him a legend in modern...

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19 feb 2020

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ATOJO GOLD: GET READY FOR THE LIMITED EDITION INSPIRED BY WORLD CHAMPION JORGE PRADO

Jorge Prado is only eighteen years old, and he has already become a super star who has lit up our summers. If there were a title track for the Swedish Grand Prix on the Uddevalla racetrack last year - where he took his second World Title with two races left in the series - it would be Que Calor by...

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12 feb 2020

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SIDI SIXTY CHANGES SKIN: THE NEW LIMITED EDITION IS NOW AVAILABLE

The Sixties are making a major comeback, and stylish animal prints are hitting the fashion runways once again. Even the impeccable Duchess of Cambridge, Kate Middleton, has been seen sporting these new designs. If tiger and zebra prints have become part of the mainstream, this season’s...

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11 feb 2020

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SIDI CELEBRATES ITS FIRST 60 YEARS

It was 1960 when an old barn was transformed to create the first SIDI artisan workshop that produced hiking boots and sports shoes. The company’s indefatigable founder, Dino Signori, mastered the craft of shoemaking during extensive experience working in various shops, while simultaneously...

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11 dec 2019

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Billy Bolt is back on track and ... winning.

After a year of absence from the races due to an injury, the Englishman Bolt (Husqvarna Rock Star Energy) has kicked off the 2020 season with a spectacular victory, reconfirming his talent after a memorable championship and countless victories obtained in 2018. There were definitely a few pitfalls...

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2 dec 2019

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INTRODUCING THE SIDI SIXTY - A new shoe to mark the company’s 60th year.

The SIXTY is much more than just a shoe. You can tell right away, at first glance. In fact, this model has become a symbolic shoe to celebrate 60 years of Sidi history. Dino Signori and his company will turn this important milestone in 2020. The history of the company has been made up of hard...

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7 nov 2019

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ATOJO SRS: THE NEW OFFROAD BOOT FROM THE SIDI COLLECTION IS PRESENTED AT EICMA MILANO - MXGP riders Tony Cairoli, Jorge Prado and Alessandro Lupino are special guests at the Sidi stand, along with Michele Pirro (MotoGP) and Billy Bolt (Extreme Enduro).

Introducing the all-new ATOJO SRS, which stands for “A” as in Alessandro Lupino, “TO” as in Tony Cairoli and “JO” as in Jorge Prado. This is the name that was chosen for the new boot in the Sidi off-road collection, which was officially presented to the media and...

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5 nov 2019

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SIDI PRESENTS THE ATOJO SRS - Developed with input from the team of Sidi champions, this new boot is even more lightweight and functional.

In order to consistently provide a rider with good steering perception and a feeling of perfect synchronicity with their motorcycle, a motocross boot must be resistant, comfortable and produced with the highest quality materials. ATOJO SRSis the new motocross boot designed and developed by Sidi...

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14 oct 2019

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SIDI RECEIVES A VISIT FROM EGAN BERNAL - To Dino Signori the shoes used by the Colombian rider to win the 2019 Tour de France, the 15th Tour victory in Sidi’s history.

After taking third place in the Lombardia the “Autumn Classic”, Egan Bernal made a stop at Sidi. For the Colombian rider, this visit to the Sidi general headquarters in Maser (Treviso), signalled the last stage of a long, exciting and particularly successful season. Now he will fly to...

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