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26 mar 2020

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Sidi Stories: Tenacity, consistency, and fury. Álvaro Bautista takes us back to his exciting journey last season

Álvaro Bautista’s fame on the racetracks is a matter of fact. He has always been a part of Sidi’s team of athletes, and last year he landed in the world of Superbike, delivering a historic record: eleven consecutive victories in his quest toward the World Title. We’ve asked...

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21 mar 2020

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Sidi stories: on the Milano-Sanremo day Paolo Bettini tells his own personal race towards the triumph

Throughout his career as a champion, Paolo Bettini has been making the Sidi team proud with his sensational victories, and he continues to be a special spokesman for the Italian quality that distinguishes the brand from Treviso. On a wave of nostalgia for the Milano-SanRemo Spring Super Classic, we...

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19 mar 2020

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Billy Bolt, the 2020 Super Enduro World Champion

Talent, charisma and rigor - in one word, Billy. With four GP competed and the excellent results obtained, Billy Bolt becomes the new World Champion in the 2020 Super Enduro category. This year, he kicked-off the championship in style, triumphing at the very first race of the calendar...

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12 mar 2020

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THE HISTORY BEHIND THE MOST FAMOUS SWIRL IN SPORTS: THE SIDI LOGO

In sixty years of life and adventures of the Treviso brand, the Sidi logo has come a long way, just like the company’s indefatigable founder. The iconic red swirl has supported plenty of motorcycling and cycling champions since the beginning of their careers, but not everybody knows the fun...

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27 feb 2020

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SIDI TRACE SOCKS, SIMPLE STYLE FOR MAXIMUM COMFORT

Dedicated to anyone who is looking for a minimal look as well as total comfort, Sidi Trace socks provide the perfect combination of performance and style. Available in four different colours – black, grey, blue and burgundy – they are a must-have for every cyclist: not only do they go...

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27 feb 2020

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SIDI FUN SOCKS, IN LIVING COLOUR

FUN socks are a must item in any cyclist’s wardrobe, an essential style detail that meets the demands of comfort and practicality. The Sidi collection features two different shades – black and white – enhanced by colourful geometric patterns that compliment Sidi’s graphic...

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20 feb 2020

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WELCOME BACK, CHRIS! THE SIDI CHAMPION RETURNS TO RACING

Chris Froome is one of the most inscrutable and fascinating celebrities of our time. He has won the Tour de France four times, the Giro d’Italia once and the Vuelta de Espana two times: victories, epic attacks, unforgettable comebacks and revolutionary style have made him a legend in modern...

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19 feb 2020

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ATOJO GOLD: GET READY FOR THE LIMITED EDITION INSPIRED BY WORLD CHAMPION JORGE PRADO

Jorge Prado is only eighteen years old, and he has already become a super star who has lit up our summers. If there were a title track for the Swedish Grand Prix on the Uddevalla racetrack last year - where he took his second World Title with two races left in the series - it would be Que Calor by...

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12 feb 2020

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SIDI SIXTY CHANGES SKIN: THE NEW LIMITED EDITION IS NOW AVAILABLE

The Sixties are making a major comeback, and stylish animal prints are hitting the fashion runways once again. Even the impeccable Duchess of Cambridge, Kate Middleton, has been seen sporting these new designs. If tiger and zebra prints have become part of the mainstream, this season’s...

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11 feb 2020

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SIDI CELEBRATES ITS FIRST 60 YEARS

It was 1960 when an old barn was transformed to create the first SIDI artisan workshop that produced hiking boots and sports shoes. The company’s indefatigable founder, Dino Signori, mastered the craft of shoemaking during extensive experience working in various shops, while simultaneously...

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11 dec 2019

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Billy Bolt is back on track and ... winning.

After a year of absence from the races due to an injury, the Englishman Bolt (Husqvarna Rock Star Energy) has kicked off the 2020 season with a spectacular victory, reconfirming his talent after a memorable championship and countless victories obtained in 2018. There were definitely a few pitfalls...

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2 dec 2019

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INTRODUCING THE SIDI SIXTY - A new shoe to mark the company’s 60th year.

The SIXTY is much more than just a shoe. You can tell right away, at first glance. In fact, this model has become a symbolic shoe to celebrate 60 years of Sidi history. Dino Signori and his company will turn this important milestone in 2020. The history of the company has been made up of hard...

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7 nov 2019

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ATOJO SRS: THE NEW OFFROAD BOOT FROM THE SIDI COLLECTION IS PRESENTED AT EICMA MILANO - MXGP riders Tony Cairoli, Jorge Prado and Alessandro Lupino are special guests at the Sidi stand, along with Michele Pirro (MotoGP) and Billy Bolt (Extreme Enduro).

Introducing the all-new ATOJO SRS, which stands for “A” as in Alessandro Lupino, “TO” as in Tony Cairoli and “JO” as in Jorge Prado. This is the name that was chosen for the new boot in the Sidi off-road collection, which was officially presented to the media and...

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5 nov 2019

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SIDI PRESENTS THE ATOJO SRS - Developed with input from the team of Sidi champions, this new boot is even more lightweight and functional.

In order to consistently provide a rider with good steering perception and a feeling of perfect synchronicity with their motorcycle, a motocross boot must be resistant, comfortable and produced with the highest quality materials. ATOJO SRSis the new motocross boot designed and developed by Sidi...

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14 oct 2019

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SIDI RECEIVES A VISIT FROM EGAN BERNAL - To Dino Signori the shoes used by the Colombian rider to win the 2019 Tour de France, the 15th Tour victory in Sidi’s history.

After taking third place in the Lombardia the “Autumn Classic”, Egan Bernal made a stop at Sidi. For the Colombian rider, this visit to the Sidi general headquarters in Maser (Treviso), signalled the last stage of a long, exciting and particularly successful season. Now he will fly to...

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16 sep 2019

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SIDI: “THE ONE HUNDRED MARK”, REACHED AND SURPASSED… All the victories scored by Sidi up to now on the roads of grand cycling

The 2019 season is bringing fantastic results to Sidi and our champions. Up to now, men and women riders from the Sidi team have scored more than 100 victories in races on the international calendar. The first win came from Australia at Tour Down Under with Denmark’s Jasper Philipsen (UAE...

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2 sep 2019

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VLAD DASCALU: WORLD CHAMPION, EUROPEAN CHAMPION AND WORLD CUP SERIES LEADER - The strong Romanian rider is the new face of MTB, and he wears Sidi shoes.

He has been performing like a matador in the World Cup and is also the European Champion; now he has become the World Champion as well. We are talking about Vlad Dascalu, a rising star in the mountain bike universe. He is 21 years old, was born in Rumania but is a Spanish resident. He rides for the...

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26 aug 2019

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JORGE PRADO & SIDI ARE MX2 WORLD CHAMPIONS - Displaying total dominance, the young Spanish ace has won the title for the second year in a row.

On the Uddevalla Circuit in Sweden, Jorge Prado has won the MX2 World Title with two races left until the end of the series. At the tender age of 18, the talented young Spaniard has captured his second consecutive World Championship Trophy in this class. Jorge Prado (Red Bull KTM Factory Racing)...

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1 aug 2019

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SIDI & EGAN BERNAL: A YELLOW DREAM COME TRUE - The young Colombian is the winner of the 2019 Tour de France.

There are moments in sports that are meant to be savoured. To win the most important Grand Tour in the world at the tender age of 22 is definitely one of those. This is the extraordinary feat achieved by Egan Bernal, the young, talented Colombian from Team Ineos who has become the first rider in...

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25 jul 2019

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GRAVITY SHOES: INTRODUCING THE NEW DIMARO GRAVITY SHOES BY SIDI

The new Sidi Dimaro shoe for enduro and downhill Sidi is entering the world of gravity. Introducing the Dimaro, a new performance shoe with specific features designed for enduro, MTB and downhill. These two adrenaline-inducing sports take place on breath-taking trails and are super exciting to...

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22 jul 2019

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VICTORIES AND EXCITEMENT ON THE ROADS OF THE GRANDE BOUCLE - TheTour de France and Sidi champions

The Tour de France is in its second day off before hitting the Alps and riding on to the grand finale in Paris. But there is still a lot of road ahead. There has been plenty of excitement until now and major players have included champions from the Sidi squad. Sidi has scored three victories at...

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5 jul 2019

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TO THE TOUR DE FRANCE WITH SIDI - Sidi champions in the pack at the Grande Boucle. The goal is to win.

From Brussels to Paris, from July 6th to the 28th, it’s going to be 21 stages of effort, thrills, victories, defeats and definitely lots of surprises. The Sidi team is starting out with some important names, all vying to make it to the final podium in Paris, possibly even all the way to the...

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2 jul 2019

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SIDI NATIONS… All the victories Sidi scored at the National Cycling Championships

The last week in June usually anticipates the start of the Tour de France, and it is the traditional period when many countries all over the world award their National cycling titles in road racing and time trial events. There are important titles at stake, and above all the National Champions will...

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24 jun 2019

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EGAN BERNAL IN TOUR DE FRANCE FORM - Great victory with Sidi at the Tour de Suisse.

Sidi scored a fantastic victory with Egan Bernal at the Tour de Suisse. The young Colombian ace really wanted this success and he went for it, building his big win with a victory in the major stage, which featured a climbing arrival on the St. Gotthard Pass. After his shining achievement in the...

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17 jun 2019

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MOTOCROSS: NON STOP THRILLS FOR SIDI IN MX2 AND EMX250 - MX2 Jorge Prado vs. Thomas Kjer Olsen. EMX250 Forato vs. Stephen Rubini.

As always, motocross is delivering fantastic excitement, thanks to Sidi and our champions. Looking to the MX2, the undisputed star is the young Spanish ace, Jorge Prado (Ktm Factory Racing). For the future Sidi will be betting a lot on the promising Spaniard, who has been enjoying an incredible...

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27 may 2019

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SIDI CHAMPIONS STAND OUT AS MAJOR PLAYERS ON THE ROADS OF THE GIRO D’ITALIA - 2 stage victories, the cyclamen jersey, the white jersey… and “The Shark” is ready to strike

This has been a beautiful and exciting Giro d’Italia. The race is about to enter its last week and there will still definitely be plenty of surprises and thrills to experience on the major climbs and in the conclusive time trial in Verona. The champions from the Sidi team are confirming...

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11 may 2019

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GOING FOR IT AT THE GIRO. FIND OUT ALL ABOUT THE SIDI ROSTER… - 28 Sidi riders in the race. Sidi Ergo 5 is the official shoe for the Giro d’Italia.

The 2019 Giro d’Italia is about to kick off. This will be the 102nd edition of the Corsa Rosa. It’s going to be a long, pink adventure from Saturday, May 11th to Sunday, June 2nd, criss-crossing the entire peninsula, starting from Bologna and winding up in Verona. We’re looking...

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3 may 2019

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THE “LION OF FLANDERS” ALBERTO BETTIOL PAYS SIDI A VISIT - Dino Signori and the winner of the 2019 Ronde van Vlaanderen met today.

Today was a special day in the Sidi house, when the “Lion from Flanders”, Alberto Bettiol (EF – Education First) dropped in for a visit. There was a huge party yesterday evening at the Castelfiorentino theatre (Florence), where the “Alberto Bettiol Fan Club” and the...

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19 apr 2019

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THE GIRO D’ITALIA RIDES WITH SIDI… - Sidi Ergo 5 is the official shoe for the 102nd Corsa Rosa

The limited edition Sidi Ergo 5 dedicated to the Pink Race will be the official shoe for the 2019 Giro d’Italia. We’re getting closer to the big date with “the World’s hardest race in the World’s most beautiful country”: the Giro d’Italia. The race features...

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16 apr 2019

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SIDI: HEAVEN AND HELL IN THE ROUBAIX - After Alberto Bettiol’s victory at the Ronde Sidi also scores second place in the Roubaix with Nils Politt.

Once again, the Paris-Roubaix delivered exceptional thrills. Of course, that’s a given when you’re talking about the Queen of Classics. This race is the hardest, most beautiful, most spectacular, most difficult…the most of everything. Cycling’s heaven and hell: 257 mostly...

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8 apr 2019

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ALBERTO BETTIOL IS THE “LION OF FLANDERS” WITH SIDI - Alberto Bettiol and Sidi win the 2019 Ronde van Vlaanderen for Italy

Alberto Bettiol (EF Education First) put on an extraordinary performance to win the 2019 Ronde van Vlaanderen. Bettiol took off all by himself as he launched a fantastic attack on the legendary “Old Kwaremont” wall, with about 18 km to go to the finish line. None of his adversaries even...

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8 apr 2019

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COLTON HAAKER & SIDI ARE THE SUPERENDURO WORLD CHAMPIONS - Another important victory for the Sidi Crossfire 3 Srs.

Sidi Crossfire 3 Srs boots are already the most victorious off-road boots of all time; now they have scored another triumph to add to their enviable status. The American rider Colton Haaker (Rockstar Energy Husqvarna Factory Racing) took home the 2019 FIM SuperEnduro World Championship after...

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3 apr 2019

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THE NEW LIMITED EDITION SIDI SHOT AIR BAHRAIN IS HERE! - The model featuring official team Bahrain Merida graphics is now also available for fans.

For the third year in a row, Sidi is the official sponsor for team Bahrain Merida. This team can be considered one of the strongest forces on the World Tour, and its important partnership with the company run by Dino Signori has lasted since the team officially started in 2017. After the success...

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