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{"category":"Road","combined_list_handle":"prima-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"POLITEX MATT UPPER \n","desc_icon_2":"ANATOMICAL HEEL CONSTRUCTION \n","desc_icon_3":"FITTED AS A SIDI \n","desc_icon_4":"FIRMOR LATERAL SUPPORT\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"The first SIDI","sku_calicantus":"000MCPRIMASANDCORL","stiffness":5,"tech_specs":"The shoe for the modern rider. Quick to wear and adjust, thanks to its Fiirmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low|profile carbon nylon Aerolite Sole is engineered to offer all the feeling while running and maintain a comfortable structure while walking.","thermal_insulation":"No","title_icon_1":"Ultra lightweight construction to eliminate foot fatigue","title_icon_2":"Countered even more for better stability of the heel ","title_icon_3":"Anatomically designed for greater comfort ","title_icon_4":"All the stability a rider needs","type_icon_1":"upper","type_icon_2":"heel","type_icon_3":"fit","type_icon_4":"firmor","waterproofness":"No"}

PRIMA

The first SIDI

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{"category":"Road","combined_list_handle":"prima-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"POLITEX MATT UPPER \n","desc_icon_2":"ANATOMICAL HEEL CONSTRUCTION \n","desc_icon_3":"FITTED AS A SIDI \n","desc_icon_4":"FIRMOR LATERAL SUPPORT\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"The first SIDI\n","sku_calicantus":"000MCPRIMABINE","stiffness":5,"tech_specs":"The shoe for the modern rider. Quick to wear and adjust, thanks to its Fiirmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low|profile carbon nylon Aerolite Sole is engineered to offer all the feeling while running and maintain a comfortable structure while walking.","thermal_insulation":"No","title_icon_1":"Ultra lightweight construction to eliminate foot fatigue","title_icon_2":"Countered even more for better stability of the heel ","title_icon_3":"Anatomically designed for greater comfort ","title_icon_4":"All the stability a rider needs","type_icon_1":"upper","type_icon_2":"heel","type_icon_3":"fit","type_icon_4":"firmor","waterproofness":"No"}

PRIMA

The first SIDI

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{"category":"Road","combined_list_handle":"prima-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"Ultra lightweight construction to eliminate foot fatigue\n","desc_icon_2":"The strenght of Dyneema®, the stability of Firmor\n","desc_icon_3":"Ergonomics enhanced to power transfer\n","desc_icon_4":"Countered even more for better stability of the heel\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"As light as you want, as fast as you need, as comfortable as you dream\n","sku_calicantus":"000MCPRIMANENE","stiffness":5,"tech_specs":"The shoe for the modern riders. Quick to wear and adjust, thanks to its Firmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low-profile carbon nylon Aerolite sole is engineered to offer all the feeling while running. \n","thermal_insulation":"No","title_icon_1":"POLITEX MATT UPPER","title_icon_2":"HIGH DENSITY RESIN DIALING SYSTEM WITH DYNEEMA® AND FIRMOR CLOSURE","title_icon_3":"AEROLITE CARBON PLUS NYLON SOLE WITH STIFFNESS 5","title_icon_4":"ANATOMICAL HEEL CONSTRUCTION","type_icon_1":"upper","type_icon_2":"rotore_plus_velcro","type_icon_3":"sole_co","type_icon_4":"heel","waterproofness":"No"}

PRIMA

As light as you want, as fast as you need, as comfortable as you dream

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[]

{}

PRIMA

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{"conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"Ultra lightweight construction to eliminate foot fatigue\n","desc_icon_2":"The strenght of Dyneema®, the stability of Firmor\n","desc_icon_3":"Ergonomics enhanced to power transfer\n","desc_icon_4":"Countered even more for better stability of the heel\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"As light as you want, as fast as you need, as comfortable as you dream\n","sku_calicantus":"000MCPRIMABINE","stiffness":5,"tech_specs":"The shoe for the modern riders. Quick to wear and adjust, thanks to its Firmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low-profile carbon nylon Aerolite sole is engineered to offer all the feeling while running. \n","thermal_insulation":"No","title_icon_1":"POLITEX MATT UPPER","title_icon_2":"HIGH DENSITY RESIN DIALING SYSTEM WITH DYNEEMA® AND FIRMOR CLOSURE","title_icon_3":"AEROLITE CARBON PLUS NYLON SOLE WITH STIFFNESS 5","title_icon_4":"ANATOMICAL HEEL CONSTRUCTION","type_icon_1":"upper","type_icon_2":"rotore_plus_velcro","type_icon_3":"sole_co","type_icon_4":"heel","waterproofness":"No"}

PRIMA

As light as you want, as fast as you need, as comfortable as you dream

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{"category":"Road","combined_list_handle":"prima-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"POLITEX MATT UPPER","desc_icon_2":"ANATOMICAL HEEL CONSTRUCTION \n","desc_icon_3":"FITTED AS A SIDI \n","desc_icon_4":"FIRMOR LATERAL SUPPORT\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"The first SIDI","sku_calicantus":"000MCPRIMANENE","stiffness":5,"tech_specs":"The shoe for the modern rider. Quick to wear and adjust, thanks to its Fiirmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low|profile carbon nylon Aerolite Sole is engineered to offer all the feeling while running and maintain a comfortable structure while walking.","thermal_insulation":"No","title_icon_1":"Ultra lightweight construction to eliminate foot fatigue","title_icon_2":"Countered even more for better stability of the heel ","title_icon_3":"Anatomically designed for greater comfort ","title_icon_4":"All the stability a rider needs","type_icon_1":"upper","type_icon_2":"heel","type_icon_3":"fit","type_icon_4":"firmor","waterproofness":"No"}

PRIMA

The first SIDI

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{"category":"Road","closing_system":"Dial System","combined_list_handle":"prima-4","conv_img_2":"gid:\/\/shopify\/MediaImage\/71302690242939","conv_img_4":"gid:\/\/shopify\/MediaImage\/71302690308475","conv_img_6":"gid:\/\/shopify\/MediaImage\/71302690275707","conv_img_8":"gid:\/\/shopify\/MediaImage\/71302690210171","conv_par_1":"Soft, lightweight microfiber wraps the foot, providing stable support while remaining supple, ensuring all-day comfort without compromising performance.","conv_par_3":"NUUN™ 002M is built for lasting reliability and effortless adjustment—on any ride, in any condition. Simple, sturdy, and always ready.","conv_par_5":"3D mesh on tongue to provide comfort fit and a breathable support.","conv_par_7":"R2NC-2 nylon composite sole with stiffness index 5 ensures efficient power transfer to the pedals, balancing rigidity with a comfortable ride feel.","conv_select_1":"Sfondo nero","conv_select_11":"Sfondo grigio","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_select_9":"Sfondo nero","conv_title_1":"PREMIUM MICROFIBER","conv_title_3":"NUUN™ DIALS: SIMPLE. RELIABLE. BUILT TO LAST.","conv_title_5":"VENTED BUT TOUGH","conv_title_7":"POWER WITH COMFORT","desc_icon_1":"PREMIUM MICROFIBER","desc_icon_2":"NUUN™ DIALS: SIMPLE. RELIABLE. BUILT TO LAST","desc_icon_3":"VENTED BUT TOUGH","desc_icon_4":"POWER WITH COMFORT","fit":"Millennium","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348232386","season":"SS27","short_description":"Quick-fit comfort for everyday rides","sku_calicantus":"000MCPRIMA2BLUE","stiffness":5,"tech_specs":"The shoe for the modern rider, now reimagined as PRIMA 2. Quick to wear and easy to adjust with its single NUUN™ 002M dial, it features a soft, lightweight microfiber upper combined with 3D mesh on the tongue for breathable support and all-day comfort. The R2NC-2 nylon composite sole with stiffness index 5 balances efficient power transfer with a smooth, comfortable ride, while the Cozy Millennium Insole cushions every pedal stroke. Anatomically shaped to follow the natural contours of the foot, PRIMA 2 delivers a secure, responsive fit, and replaceable components ensure long-lasting performance on every ride.","thermal_insulation":"No","title_icon_1":"Soft and lightweight microfiber stabilizes the foot, maintains tension, and remains supple for all-day comfort","title_icon_2":"Solid tension control, easy to adjust on any ride with NUUN™ 002M","title_icon_3":"3D mesh on tongue for great breathability","title_icon_4":"R2NC-2 nylon composite sole with stiffness 5 provides enhance power transfer","type_icon_1":"upper","type_icon_2":"nuun","type_icon_3":"ventilation","type_icon_4":"carbon-composite","waterproofness":"No"}

PRIMA 2

Quick-fit comfort for everyday rides

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"option1": "blue", "option2": "Millenium", "option3": "43.5" }, { "id": 56268668076411, "sku": "8017732919342", "option1": "blue", "option2": "Millenium", "option3": "44" }, { "id": 56268676792699, "sku": "8017732919359", "option1": "blue", "option2": "Millenium", "option3": "44.5" }, { "id": 56268668109179, "sku": "8017732919366", "option1": "blue", "option2": "Millenium", "option3": "45" }, { "id": 56268676825467, "sku": "8017732919373", "option1": "blue", "option2": "Millenium", "option3": "45.5" }, { "id": 56268668141947, "sku": "8017732919380", "option1": "blue", "option2": "Millenium", "option3": "46" }, { "id": 56268676858235, "sku": "8017732919397", "option1": "blue", "option2": "Millenium", "option3": "46.5" }, { "id": 56268668174715, "sku": "8017732919403", "option1": "blue", "option2": "Millenium", "option3": "47" }, { "id": 56268668207483, "sku": "8017732919410", "option1": "blue", "option2": "Millenium", "option3": "48" }, { "id": 56268680626555, "sku": "8017732919427", "option1": "blue", "option2": "Millenium", "option3": "49" }, { "id": 56268680659323, "sku": "8017732919434", "option1": "blue", "option2": "Millenium", "option3": "50" } ] }

[]

{}

PRIMA 2

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{"category":"Road","closing_system":"Dial System","combined_list_handle":"prima-4","conv_img_2":"gid:\/\/shopify\/MediaImage\/71302690242939","conv_img_4":"gid:\/\/shopify\/MediaImage\/71302690308475","conv_img_6":"gid:\/\/shopify\/MediaImage\/71302690275707","conv_img_8":"gid:\/\/shopify\/MediaImage\/71302690210171","conv_par_1":"Soft, lightweight microfiber wraps the foot, providing stable support while remaining supple, ensuring all-day comfort without compromising performance.","conv_par_3":"NUUN™ 002M is built for lasting reliability and effortless adjustment—on any ride, in any condition. Simple, sturdy, and always ready.","conv_par_5":"3D mesh on tongue to provide comfort fit and a breathable support.","conv_par_7":"R2NC-2 nylon composite sole with stiffness index 5 ensures efficient power transfer to the pedals, balancing rigidity with a comfortable ride feel.","conv_select_1":"Sfondo nero","conv_select_11":"Sfondo grigio","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_select_9":"Sfondo nero","conv_title_1":"PREMIUM MICROFIBER","conv_title_3":"NUUN™ DIALS: SIMPLE. RELIABLE. BUILT TO LAST.","conv_title_5":"VENTED BUT TOUGH","conv_title_7":"POWER WITH COMFORT","desc_icon_1":"PREMIUM MICROFIBER","desc_icon_2":"NUUN™ DIALS: SIMPLE. RELIABLE. BUILT TO LAST","desc_icon_3":"VENTED BUT TOUGH","desc_icon_4":"POWER WITH COMFORT","fit":"Millennium","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348232386","season":"SS27","short_description":"Quick-fit comfort for everyday rides","sku_calicantus":"000MCPRIMA2CREAM","stiffness":5,"tech_specs":"The shoe for the modern rider, now reimagined as PRIMA 2. Quick to wear and easy to adjust with its single NUUN™ 002M dial, it features a soft, lightweight microfiber upper combined with 3D mesh on the tongue for breathable support and all-day comfort. The R2NC-2 nylon composite sole with stiffness index 5 balances efficient power transfer with a smooth, comfortable ride, while the Cozy Millennium Insole cushions every pedal stroke. Anatomically shaped to follow the natural contours of the foot, PRIMA 2 delivers a secure, responsive fit, and replaceable components ensure long-lasting performance on every ride.","thermal_insulation":"No","title_icon_1":"Soft and lightweight microfiber stabilizes the foot, maintains tension, and remains supple for all-day comfort","title_icon_2":"Solid tension control, easy to adjust on any ride with NUUN™ 002M","title_icon_3":"3D mesh on tongue for great breathability","title_icon_4":"R2NC-2 nylon composite sole with stiffness 5 provides enhance power transfer","type_icon_1":"upper","type_icon_2":"nuun","type_icon_3":"ventilation","type_icon_4":"carbon-composite","waterproofness":"No"}

PRIMA 2

Quick-fit comfort for everyday rides

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PRIMA 2

Quick-fit comfort for everyday rides

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PRIMA 2

Quick-fit comfort for everyday rides

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PRIMA 2 WOMAN

Quick-fit comfort for everyday rides

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[]

{}

PRIMA 2 WOMAN

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PRIMA 2 WOMAN

Quick-fit comfort for everyday rides

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PRIMA MEGA

The first SIDI

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PRIMA MEGA

The first SIDI

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PRIMA WOMAN

As light as you want, as fast as you need, as comfortable as you dream

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PRIMA WOMAN

As light as you want, as fast as you need, as comfortable as you dream