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{"category":"After ride","combined_list_handle":"pool-sidi","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","season":"SS25","sku_calicantus":"000MPOOLSIDINERFLUO","tech_specs":"Designed for you. The Pool Slide slippers are perfect for those returning from a bike or a motorcycle race, seeking maximum comfort and relaxation.\n"}

POOLSIDI

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height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

[{"id":306346262722,"handle":"cycle","title":"Cycle","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:15:18+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cycle"},{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Spare Parts"},{"column":"tag","relation":"equals","condition":"Road"},{"column":"tag","relation":"equals","condition":"Triathlon"},{"column":"tag","relation":"equals","condition":"XC"},{"column":"tag","relation":"equals","condition":"Gravel"},{"column":"tag","relation":"equals","condition":"All Terrain"},{"column":"tag","relation":"equals","condition":"Cycle Clothing"},{"column":"tag","relation":"equals","condition":"Cycling Socks"},{"column":"tag","relation":"equals","condition":"Cold Weather"},{"column":"tag","relation":"equals","condition":"Jerseys \u0026 Jackets"},{"column":"tag","relation":"equals","condition":"Pants"},{"column":"tag","relation":"equals","condition":"Shoes Covers"},{"column":"tag","relation":"equals","condition":"Hoodies \u0026 T-Shirts"},{"column":"tag","relation":"equals","condition":"Accessories \/ Merchandising"}],"published_scope":"global"},{"id":306257002690,"handle":"cycle-moto-sidi-sport","title":"Cycle \u0026 Moto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-06T11:38:53+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cycle"},{"column":"tag","relation":"equals","condition":"Moto"}],"published_scope":"global"},{"id":306346295490,"handle":"shoes","title":"CYCLING SHOES","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:19:52+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Road"},{"column":"tag","relation":"equals","condition":"Triathlon"},{"column":"tag","relation":"equals","condition":"XC"},{"column":"tag","relation":"equals","condition":"Gravel"},{"column":"tag","relation":"equals","condition":"All Terrain"},{"column":"tag","relation":"equals","condition":"After Ride Walk"},{"column":"tag","relation":"equals","condition":"Cold Weather"}],"published_scope":"global"},{"id":668559966587,"handle":"prodotti-non-in-sconto","title":"Prodotti non in sconto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-04-08T11:03:51+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_compare_at_price","relation":"equals","condition":"0"},{"column":"tag","relation":"not_equals","condition":"Combined List"}],"published_scope":"web"},{"id":306346459330,"handle":"road-cycling-shoes","title":"Road Shoes","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:29:31+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Road"}],"published_scope":"global","image":{"created_at":"2024-09-16T09:59:35+02:00","alt":"road collection","width":440,"height":440,"src":"\/\/sidi.com\/cdn\/shop\/collections\/000MCERGO6_WHITE_1SIDEA_SD.jpg?v=1757071926"}},{"id":684714262907,"handle":"test_plp","title":"TEST_PLP","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-02-11T12:05:47+01:00","sort_order":"best-selling","template_suffix":"plp_comparison_module","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Road"}],"published_scope":"global"}]

{"category":"Road","combined_list_handle":"prima-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"POLITEX MATT UPPER","desc_icon_2":"ANATOMICAL HEEL CONSTRUCTION \n","desc_icon_3":"FITTED AS A SIDI \n","desc_icon_4":"FIRMOR LATERAL SUPPORT\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"The first SIDI","sku_calicantus":"000MCPRIMANERO","stiffness":5,"tech_specs":"The shoe for the modern rider. Quick to wear and adjust, thanks to its Fiirmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low|profile carbon nylon Aerolite Sole is engineered to offer all the feeling while running and maintain a comfortable structure while walking.","thermal_insulation":"No","title_icon_1":"Ultra lightweight construction to eliminate foot fatigue","title_icon_2":"Countered even more for better stability of the heel ","title_icon_3":"Anatomically designed for greater comfort ","title_icon_4":"All the stability a rider needs","type_icon_1":"upper","type_icon_2":"heel","type_icon_3":"fit","type_icon_4":"firmor","waterproofness":"No"}

PRIMA

The first SIDI

{"id":7983582380226,"title":"PRIMA","handle":"prima","description":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system with Dyneema® cable\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; 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font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. 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{"category":"Road","combined_list_handle":"prima-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"Ultra lightweight construction to eliminate foot fatigue\n","desc_icon_2":"The strenght of Dyneema®, the stability of Firmor\n","desc_icon_3":"Ergonomics enhanced to power transfer\n","desc_icon_4":"Countered even more for better stability of the heel\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"As light as you want, as fast as you need, as comfortable as you dream\n","sku_calicantus":"000MCPRIMABLUEYELW","stiffness":5,"tech_specs":"The shoe for the modern riders. Quick to wear and adjust, thanks to its Firmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low-profile carbon nylon Aerolite sole is engineered to offer all the feeling while running. \n","thermal_insulation":"No","title_icon_1":"POLITEX MATT UPPER","title_icon_2":"HIGH DENSITY RESIN DIALING SYSTEM WITH DYNEEMA® AND FIRMOR CLOSURE","title_icon_3":"AEROLITE CARBON PLUS NYLON SOLE WITH STIFFNESS 5","title_icon_4":"ANATOMICAL HEEL CONSTRUCTION","type_icon_1":"upper","type_icon_2":"rotore_plus_velcro","type_icon_3":"sole_co","type_icon_4":"heel","waterproofness":"No"}

PRIMA

As light as you want, as fast as you need, as comfortable as you dream

{"id":7983582478530,"title":"PRIMA","handle":"prima-sand-red","description":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. 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font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

[{"id":306346262722,"handle":"cycle","title":"Cycle","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:15:18+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cycle"},{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Spare Parts"},{"column":"tag","relation":"equals","condition":"Road"},{"column":"tag","relation":"equals","condition":"Triathlon"},{"column":"tag","relation":"equals","condition":"XC"},{"column":"tag","relation":"equals","condition":"Gravel"},{"column":"tag","relation":"equals","condition":"All Terrain"},{"column":"tag","relation":"equals","condition":"Cycle Clothing"},{"column":"tag","relation":"equals","condition":"Cycling Socks"},{"column":"tag","relation":"equals","condition":"Cold Weather"},{"column":"tag","relation":"equals","condition":"Jerseys \u0026 Jackets"},{"column":"tag","relation":"equals","condition":"Pants"},{"column":"tag","relation":"equals","condition":"Shoes Covers"},{"column":"tag","relation":"equals","condition":"Hoodies \u0026 T-Shirts"},{"column":"tag","relation":"equals","condition":"Accessories \/ Merchandising"}],"published_scope":"global"},{"id":306257002690,"handle":"cycle-moto-sidi-sport","title":"Cycle \u0026 Moto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-06T11:38:53+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cycle"},{"column":"tag","relation":"equals","condition":"Moto"}],"published_scope":"global"},{"id":306346295490,"handle":"shoes","title":"CYCLING SHOES","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:19:52+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Road"},{"column":"tag","relation":"equals","condition":"Triathlon"},{"column":"tag","relation":"equals","condition":"XC"},{"column":"tag","relation":"equals","condition":"Gravel"},{"column":"tag","relation":"equals","condition":"All Terrain"},{"column":"tag","relation":"equals","condition":"After Ride Walk"},{"column":"tag","relation":"equals","condition":"Cold Weather"}],"published_scope":"global"},{"id":668559966587,"handle":"prodotti-non-in-sconto","title":"Prodotti non in sconto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-04-08T11:03:51+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_compare_at_price","relation":"equals","condition":"0"},{"column":"tag","relation":"not_equals","condition":"Combined List"}],"published_scope":"web"},{"id":306346459330,"handle":"road-cycling-shoes","title":"Road Shoes","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:29:31+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Road"}],"published_scope":"global","image":{"created_at":"2024-09-16T09:59:35+02:00","alt":"road collection","width":440,"height":440,"src":"\/\/sidi.com\/cdn\/shop\/collections\/000MCERGO6_WHITE_1SIDEA_SD.jpg?v=1757071926"}},{"id":684714262907,"handle":"test_plp","title":"TEST_PLP","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-02-11T12:05:47+01:00","sort_order":"best-selling","template_suffix":"plp_comparison_module","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Road"}],"published_scope":"global"}]

{"category":"Road","combined_list_handle":"prima-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"POLITEX MATT UPPER \n","desc_icon_2":"ANATOMICAL HEEL CONSTRUCTION \n","desc_icon_3":"FITTED AS A SIDI \n","desc_icon_4":"FIRMOR LATERAL SUPPORT\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"The first SIDI","sku_calicantus":"000MCPRIMASANDCORL","stiffness":5,"tech_specs":"The shoe for the modern rider. Quick to wear and adjust, thanks to its Fiirmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low|profile carbon nylon Aerolite Sole is engineered to offer all the feeling while running and maintain a comfortable structure while walking.","thermal_insulation":"No","title_icon_1":"Ultra lightweight construction to eliminate foot fatigue","title_icon_2":"Countered even more for better stability of the heel ","title_icon_3":"Anatomically designed for greater comfort ","title_icon_4":"All the stability a rider needs","type_icon_1":"upper","type_icon_2":"heel","type_icon_3":"fit","type_icon_4":"firmor","waterproofness":"No"}

PRIMA

The first SIDI

{"id":7983582642370,"title":"PRIMA","handle":"prima-white","description":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2024-10-05T23:27:13+02:00","created_at":"2024-09-03T17:21:58+02:00","vendor":"Sidi Sport Srl","type":"cycle\u003eshoes\u003eroad","tags":["Cycle","Road","SS26","SS26 CYCLE"],"price":16990,"price_min":16990,"price_max":16990,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44706285191362,"title":"black - white \/ Regular \/ 36","option1":"black - white","option2":"Regular","option3":"36","sku":"8017732581495","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"PRIMA - black - white \/ Regular \/ 36","public_title":"black - white \/ 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white","option2":"Regular","option3":"49","sku":"8017732581723","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"PRIMA - black - white \/ Regular \/ 49","public_title":"black - white \/ Regular \/ 49","options":["black - white","Regular","49"],"price":16990,"weight":590,"compare_at_price":null,"inventory_management":"shopify","barcode":"8017732581723","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":44706285977794,"title":"black - white \/ Regular \/ 50","option1":"black - white","option2":"Regular","option3":"50","sku":"8017732581730","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"PRIMA - black - white \/ Regular \/ 50","public_title":"black - white \/ Regular \/ 50","options":["black - white","Regular","50"],"price":16990,"weight":590,"compare_at_price":null,"inventory_management":"shopify","barcode":"8017732581730","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE.png?v=1763112842","\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_2SIDEBcopia.jpg?v=1763112852","\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_5FRONTcopia.jpg?v=1763112870","\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_3BACKcopia.jpg?v=1763112870","\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_4SOLEcopia.jpg?v=1763112870"],"featured_image":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE.png?v=1763112842","options":["Colore","Fit","Size"],"media":[{"alt":"PRIMA ROAD WHITE BLACK - Sidi Sport","id":67927216947579,"position":1,"preview_image":{"aspect_ratio":1.302,"height":922,"width":1200,"src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE.png?v=1763112842"},"aspect_ratio":1.302,"height":922,"media_type":"image","src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE.png?v=1763112842","width":1200},{"alt":"PRIMA ROAD WHITE BLACK - Sidi Sport","id":67927217537403,"position":2,"preview_image":{"aspect_ratio":1.302,"height":4302,"width":5600,"src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_2SIDEBcopia.jpg?v=1763112852"},"aspect_ratio":1.302,"height":4302,"media_type":"image","src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_2SIDEBcopia.jpg?v=1763112852","width":5600},{"alt":"PRIMA ROAD WHITE BLACK - Sidi Sport","id":67927217635707,"position":3,"preview_image":{"aspect_ratio":1.302,"height":4302,"width":5600,"src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_5FRONTcopia.jpg?v=1763112870"},"aspect_ratio":1.302,"height":4302,"media_type":"image","src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_5FRONTcopia.jpg?v=1763112870","width":5600},{"alt":"PRIMA ROAD WHITE BLACK - Sidi Sport","id":67927217570171,"position":4,"preview_image":{"aspect_ratio":1.302,"height":4302,"width":5600,"src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_3BACKcopia.jpg?v=1763112870"},"aspect_ratio":1.302,"height":4302,"media_type":"image","src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_3BACKcopia.jpg?v=1763112870","width":5600},{"alt":"PRIMA ROAD WHITE BLACK - Sidi Sport","id":67927217602939,"position":5,"preview_image":{"aspect_ratio":1.302,"height":4302,"width":5600,"src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_4SOLEcopia.jpg?v=1763112870"},"aspect_ratio":1.302,"height":4302,"media_type":"image","src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMABINE_4SOLEcopia.jpg?v=1763112870","width":5600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

[{"id":306346262722,"handle":"cycle","title":"Cycle","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:15:18+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cycle"},{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Spare Parts"},{"column":"tag","relation":"equals","condition":"Road"},{"column":"tag","relation":"equals","condition":"Triathlon"},{"column":"tag","relation":"equals","condition":"XC"},{"column":"tag","relation":"equals","condition":"Gravel"},{"column":"tag","relation":"equals","condition":"All Terrain"},{"column":"tag","relation":"equals","condition":"Cycle Clothing"},{"column":"tag","relation":"equals","condition":"Cycling Socks"},{"column":"tag","relation":"equals","condition":"Cold Weather"},{"column":"tag","relation":"equals","condition":"Jerseys \u0026 Jackets"},{"column":"tag","relation":"equals","condition":"Pants"},{"column":"tag","relation":"equals","condition":"Shoes Covers"},{"column":"tag","relation":"equals","condition":"Hoodies \u0026 T-Shirts"},{"column":"tag","relation":"equals","condition":"Accessories \/ Merchandising"}],"published_scope":"global"},{"id":306257002690,"handle":"cycle-moto-sidi-sport","title":"Cycle \u0026 Moto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-06T11:38:53+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cycle"},{"column":"tag","relation":"equals","condition":"Moto"}],"published_scope":"global"},{"id":306346295490,"handle":"shoes","title":"CYCLING SHOES","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:19:52+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Road"},{"column":"tag","relation":"equals","condition":"Triathlon"},{"column":"tag","relation":"equals","condition":"XC"},{"column":"tag","relation":"equals","condition":"Gravel"},{"column":"tag","relation":"equals","condition":"All Terrain"},{"column":"tag","relation":"equals","condition":"After Ride Walk"},{"column":"tag","relation":"equals","condition":"Cold Weather"}],"published_scope":"global"},{"id":668559966587,"handle":"prodotti-non-in-sconto","title":"Prodotti non in sconto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-04-08T11:03:51+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_compare_at_price","relation":"equals","condition":"0"},{"column":"tag","relation":"not_equals","condition":"Combined List"}],"published_scope":"web"},{"id":306346459330,"handle":"road-cycling-shoes","title":"Road Shoes","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:29:31+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Road"}],"published_scope":"global","image":{"created_at":"2024-09-16T09:59:35+02:00","alt":"road collection","width":440,"height":440,"src":"\/\/sidi.com\/cdn\/shop\/collections\/000MCERGO6_WHITE_1SIDEA_SD.jpg?v=1757071926"}},{"id":684714262907,"handle":"test_plp","title":"TEST_PLP","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-02-11T12:05:47+01:00","sort_order":"best-selling","template_suffix":"plp_comparison_module","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Road"}],"published_scope":"global"}]

{"category":"Road","combined_list_handle":"prima-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"POLITEX MATT UPPER \n","desc_icon_2":"ANATOMICAL HEEL CONSTRUCTION \n","desc_icon_3":"FITTED AS A SIDI \n","desc_icon_4":"FIRMOR LATERAL SUPPORT\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"The first SIDI\n","sku_calicantus":"000MCPRIMABINE","stiffness":5,"tech_specs":"The shoe for the modern rider. Quick to wear and adjust, thanks to its Fiirmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low|profile carbon nylon Aerolite Sole is engineered to offer all the feeling while running and maintain a comfortable structure while walking.","thermal_insulation":"No","title_icon_1":"Ultra lightweight construction to eliminate foot fatigue","title_icon_2":"Countered even more for better stability of the heel ","title_icon_3":"Anatomically designed for greater comfort ","title_icon_4":"All the stability a rider needs","type_icon_1":"upper","type_icon_2":"heel","type_icon_3":"fit","type_icon_4":"firmor","waterproofness":"No"}

PRIMA

The first SIDI

{"id":7990808182978,"title":"PRIMA","handle":"prima-grey-black","description":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system with Dyneema® cable\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: 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41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; 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break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore 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Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

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{"category":"Road","combined_list_handle":"prima-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"Ultra lightweight construction to eliminate foot fatigue\n","desc_icon_2":"The strenght of Dyneema®, the stability of Firmor\n","desc_icon_3":"Ergonomics enhanced to power transfer\n","desc_icon_4":"Countered even more for better stability of the heel\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"As light as you want, as fast as you need, as comfortable as you dream\n","sku_calicantus":"000MCPRIMANENE","stiffness":5,"tech_specs":"The shoe for the modern riders. Quick to wear and adjust, thanks to its Firmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low-profile carbon nylon Aerolite sole is engineered to offer all the feeling while running. \n","thermal_insulation":"No","title_icon_1":"POLITEX MATT UPPER","title_icon_2":"HIGH DENSITY RESIN DIALING SYSTEM WITH DYNEEMA® AND FIRMOR CLOSURE","title_icon_3":"AEROLITE CARBON PLUS NYLON SOLE WITH STIFFNESS 5","title_icon_4":"ANATOMICAL HEEL CONSTRUCTION","type_icon_1":"upper","type_icon_2":"rotore_plus_velcro","type_icon_3":"sole_co","type_icon_4":"heel","waterproofness":"No"}

PRIMA

As light as you want, as fast as you need, as comfortable as you dream

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{}

PRIMA

{"id":14845430530427,"title":"PRIMA","handle":"prima-outlet","description":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system with Dyneema® cable\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. 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height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; 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gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: 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mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system with Dyneema® cable\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

[{"id":306346393794,"handle":"cycling-archive-sales","title":"Archive Sales","updated_at":"2026-06-03T13:30:20+02:00","body_html":"","published_at":"2024-09-09T10:23:17+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Archive Sales"}],"published_scope":"global"},{"id":685052985723,"handle":"prodotti-in-sconto","title":"Prodotti in sconto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-02-16T18:18:55+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_compare_at_price","relation":"greater_than","condition":"1"},{"column":"tag","relation":"not_equals","condition":"Combined List"}],"published_scope":"web"}]

{"conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"Ultra lightweight construction to eliminate foot fatigue\n","desc_icon_2":"The strenght of Dyneema®, the stability of Firmor\n","desc_icon_3":"Ergonomics enhanced to power transfer\n","desc_icon_4":"Countered even more for better stability of the heel\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"As light as you want, as fast as you need, as comfortable as you dream\n","sku_calicantus":"000MCPRIMABINE","stiffness":5,"tech_specs":"The shoe for the modern riders. Quick to wear and adjust, thanks to its Firmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low-profile carbon nylon Aerolite sole is engineered to offer all the feeling while running. \n","thermal_insulation":"No","title_icon_1":"POLITEX MATT UPPER","title_icon_2":"HIGH DENSITY RESIN DIALING SYSTEM WITH DYNEEMA® AND FIRMOR CLOSURE","title_icon_3":"AEROLITE CARBON PLUS NYLON SOLE WITH STIFFNESS 5","title_icon_4":"ANATOMICAL HEEL CONSTRUCTION","type_icon_1":"upper","type_icon_2":"rotore_plus_velcro","type_icon_3":"sole_co","type_icon_4":"heel","waterproofness":"No"}

PRIMA

As light as you want, as fast as you need, as comfortable as you dream

{"id":15218120982907,"title":"PRIMA","handle":"prima-1","description":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\" lang=\"EN-US\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2025-09-04T16:57:54+02:00","created_at":"2025-08-25T11:40:01+02:00","vendor":"Sidi Sport Srl","type":"cycle\u003eshoes\u003eroad","tags":["Cycle","Road","SS26","SS26 CYCLE"],"price":16990,"price_min":16990,"price_max":16990,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":55700993573243,"title":"black - black \/ Regular \/ 36","option1":"black - black","option2":"Regular","option3":"36","sku":"8017732581747","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"PRIMA - black - black \/ Regular \/ 36","public_title":"black - black \/ 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black","Regular","50"],"price":16990,"weight":590,"compare_at_price":null,"inventory_management":"shopify","barcode":"8017732581983","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE.png?v=1756297203","\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_2SIDEBcopia.jpg?v=1756297227","\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_3BACKcopia.jpg?v=1756297226","\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_5FRONTcopia.jpg?v=1756297351","\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_4SOLEcopia.jpg?v=1756297351"],"featured_image":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE.png?v=1756297203","options":["Colore","Fit","Size"],"media":[{"alt":"PRIMA ROAD BLACK BLACK - Sidi Sport","id":66910013063547,"position":1,"preview_image":{"aspect_ratio":1.302,"height":922,"width":1200,"src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE.png?v=1756297203"},"aspect_ratio":1.302,"height":922,"media_type":"image","src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE.png?v=1756297203","width":1200},{"alt":"PRIMA ROAD BLACK BLACK - Sidi Sport","id":66910014144891,"position":2,"preview_image":{"aspect_ratio":1.302,"height":4302,"width":5600,"src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_2SIDEBcopia.jpg?v=1756297227"},"aspect_ratio":1.302,"height":4302,"media_type":"image","src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_2SIDEBcopia.jpg?v=1756297227","width":5600},{"alt":"PRIMA ROAD BLACK BLACK - Sidi Sport","id":66910014177659,"position":3,"preview_image":{"aspect_ratio":1.302,"height":4302,"width":5600,"src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_3BACKcopia.jpg?v=1756297226"},"aspect_ratio":1.302,"height":4302,"media_type":"image","src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_3BACKcopia.jpg?v=1756297226","width":5600},{"alt":"PRIMA ROAD BLACK BLACK - Sidi Sport","id":66910014243195,"position":4,"preview_image":{"aspect_ratio":1.302,"height":4302,"width":5600,"src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_5FRONTcopia.jpg?v=1756297351"},"aspect_ratio":1.302,"height":4302,"media_type":"image","src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_5FRONTcopia.jpg?v=1756297351","width":5600},{"alt":"PRIMA ROAD BLACK BLACK - Sidi Sport","id":66910014210427,"position":5,"preview_image":{"aspect_ratio":1.302,"height":4302,"width":5600,"src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_4SOLEcopia.jpg?v=1756297351"},"aspect_ratio":1.302,"height":4302,"media_type":"image","src":"\/\/sidi.com\/cdn\/shop\/files\/000MCPRIMANENE_4SOLEcopia.jpg?v=1756297351","width":5600}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\" lang=\"EN-US\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

[{"id":306346262722,"handle":"cycle","title":"Cycle","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:15:18+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cycle"},{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Spare Parts"},{"column":"tag","relation":"equals","condition":"Road"},{"column":"tag","relation":"equals","condition":"Triathlon"},{"column":"tag","relation":"equals","condition":"XC"},{"column":"tag","relation":"equals","condition":"Gravel"},{"column":"tag","relation":"equals","condition":"All Terrain"},{"column":"tag","relation":"equals","condition":"Cycle Clothing"},{"column":"tag","relation":"equals","condition":"Cycling Socks"},{"column":"tag","relation":"equals","condition":"Cold Weather"},{"column":"tag","relation":"equals","condition":"Jerseys \u0026 Jackets"},{"column":"tag","relation":"equals","condition":"Pants"},{"column":"tag","relation":"equals","condition":"Shoes Covers"},{"column":"tag","relation":"equals","condition":"Hoodies \u0026 T-Shirts"},{"column":"tag","relation":"equals","condition":"Accessories \/ Merchandising"}],"published_scope":"global"},{"id":306257002690,"handle":"cycle-moto-sidi-sport","title":"Cycle \u0026 Moto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-06T11:38:53+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cycle"},{"column":"tag","relation":"equals","condition":"Moto"}],"published_scope":"global"},{"id":306346295490,"handle":"shoes","title":"CYCLING SHOES","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:19:52+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Road"},{"column":"tag","relation":"equals","condition":"Triathlon"},{"column":"tag","relation":"equals","condition":"XC"},{"column":"tag","relation":"equals","condition":"Gravel"},{"column":"tag","relation":"equals","condition":"All Terrain"},{"column":"tag","relation":"equals","condition":"After Ride Walk"},{"column":"tag","relation":"equals","condition":"Cold Weather"}],"published_scope":"global"},{"id":668559966587,"handle":"prodotti-non-in-sconto","title":"Prodotti non in sconto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-04-08T11:03:51+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_compare_at_price","relation":"equals","condition":"0"},{"column":"tag","relation":"not_equals","condition":"Combined List"}],"published_scope":"web"},{"id":306346459330,"handle":"road-cycling-shoes","title":"Road Shoes","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:29:31+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Road"}],"published_scope":"global","image":{"created_at":"2024-09-16T09:59:35+02:00","alt":"road collection","width":440,"height":440,"src":"\/\/sidi.com\/cdn\/shop\/collections\/000MCERGO6_WHITE_1SIDEA_SD.jpg?v=1757071926"}},{"id":684714262907,"handle":"test_plp","title":"TEST_PLP","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-02-11T12:05:47+01:00","sort_order":"best-selling","template_suffix":"plp_comparison_module","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Road"}],"published_scope":"global"}]

{"category":"Road","combined_list_handle":"prima-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"POLITEX MATT UPPER","desc_icon_2":"ANATOMICAL HEEL CONSTRUCTION \n","desc_icon_3":"FITTED AS A SIDI \n","desc_icon_4":"FIRMOR LATERAL SUPPORT\n","fit":"Regular","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"The first SIDI","sku_calicantus":"000MCPRIMANENE","stiffness":5,"tech_specs":"The shoe for the modern rider. Quick to wear and adjust, thanks to its Fiirmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low|profile carbon nylon Aerolite Sole is engineered to offer all the feeling while running and maintain a comfortable structure while walking.","thermal_insulation":"No","title_icon_1":"Ultra lightweight construction to eliminate foot fatigue","title_icon_2":"Countered even more for better stability of the heel ","title_icon_3":"Anatomically designed for greater comfort ","title_icon_4":"All the stability a rider needs","type_icon_1":"upper","type_icon_2":"heel","type_icon_3":"fit","type_icon_4":"firmor","waterproofness":"No"}

PRIMA

The first SIDI

{"id":15218125209979,"title":"PRIMA MEGA","handle":"prima-mega-1","description":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\" lang=\"EN-US\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: 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\"left\" in base alla posizione che si desidera attribuirgli. 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height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

[{"id":306346262722,"handle":"cycle","title":"Cycle","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:15:18+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cycle"},{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Spare Parts"},{"column":"tag","relation":"equals","condition":"Road"},{"column":"tag","relation":"equals","condition":"Triathlon"},{"column":"tag","relation":"equals","condition":"XC"},{"column":"tag","relation":"equals","condition":"Gravel"},{"column":"tag","relation":"equals","condition":"All Terrain"},{"column":"tag","relation":"equals","condition":"Cycle Clothing"},{"column":"tag","relation":"equals","condition":"Cycling Socks"},{"column":"tag","relation":"equals","condition":"Cold Weather"},{"column":"tag","relation":"equals","condition":"Jerseys \u0026 Jackets"},{"column":"tag","relation":"equals","condition":"Pants"},{"column":"tag","relation":"equals","condition":"Shoes Covers"},{"column":"tag","relation":"equals","condition":"Hoodies \u0026 T-Shirts"},{"column":"tag","relation":"equals","condition":"Accessories \/ Merchandising"}],"published_scope":"global"},{"id":306257002690,"handle":"cycle-moto-sidi-sport","title":"Cycle \u0026 Moto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-06T11:38:53+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Cycle"},{"column":"tag","relation":"equals","condition":"Moto"}],"published_scope":"global"},{"id":306346295490,"handle":"shoes","title":"CYCLING SHOES","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:19:52+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Shoes"},{"column":"tag","relation":"equals","condition":"Road"},{"column":"tag","relation":"equals","condition":"Triathlon"},{"column":"tag","relation":"equals","condition":"XC"},{"column":"tag","relation":"equals","condition":"Gravel"},{"column":"tag","relation":"equals","condition":"All Terrain"},{"column":"tag","relation":"equals","condition":"After Ride Walk"},{"column":"tag","relation":"equals","condition":"Cold Weather"}],"published_scope":"global"},{"id":668559966587,"handle":"prodotti-non-in-sconto","title":"Prodotti non in sconto","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-04-08T11:03:51+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_compare_at_price","relation":"equals","condition":"0"},{"column":"tag","relation":"not_equals","condition":"Combined List"}],"published_scope":"web"},{"id":306346459330,"handle":"road-cycling-shoes","title":"Road Shoes","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2024-09-09T10:29:31+02:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Road"}],"published_scope":"global","image":{"created_at":"2024-09-16T09:59:35+02:00","alt":"road collection","width":440,"height":440,"src":"\/\/sidi.com\/cdn\/shop\/collections\/000MCERGO6_WHITE_1SIDEA_SD.jpg?v=1757071926"}},{"id":684714262907,"handle":"test_plp","title":"TEST_PLP","updated_at":"2026-06-04T13:28:20+02:00","body_html":"","published_at":"2026-02-11T12:05:47+01:00","sort_order":"best-selling","template_suffix":"plp_comparison_module","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Road"}],"published_scope":"global"}]

{"category":"Road","combined_list_handle":"prima-mega","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"POLITEX MATT UPPER \n","desc_icon_2":"ANATOMICAL HEEL CONSTRUCTION \n","desc_icon_3":"FITTED AS A SIDI \n","desc_icon_4":"FIRMOR LATERAL SUPPORT\n","fit":"Mega","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"The first SIDI\n","sku_calicantus":"000MCPRIMAMNENE","stiffness":5,"tech_specs":"The shoe for the modern rider. Quick to wear and adjust, thanks to its Fiirmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low|profile carbon nylon Aerolite Sole is engineered to offer all the feeling while running and maintain a comfortable structure while walking.","thermal_insulation":"No","title_icon_1":"Ultra lightweight construction to eliminate foot fatigue","title_icon_2":"Countered even more for better stability of the heel ","title_icon_3":"Anatomically designed for greater comfort ","title_icon_4":"All the stability a rider needs","type_icon_1":"upper","type_icon_2":"heel","type_icon_3":"fit","type_icon_4":"firmor","waterproofness":"No"}

PRIMA MEGA

The first SIDI

{"id":15253851996539,"title":"PRIMA MEGA","handle":"prima-mega-copia","description":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\" lang=\"EN-US\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\" lang=\"EN-US\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. 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height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; 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break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

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{"category":"Road","combined_list_handle":"prima-mega","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"POLITEX MATT UPPER \n","desc_icon_2":"ANATOMICAL HEEL CONSTRUCTION \n","desc_icon_3":"FITTED AS A SIDI \n","desc_icon_4":"FIRMOR LATERAL SUPPORT\n","fit":"Mega","gender":"Man","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"The first SIDI\n","sku_calicantus":"000MCPRIMAMANNE","stiffness":5,"tech_specs":"The shoe for the modern rider. Quick to wear and adjust, thanks to its Fiirmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low|profile carbon nylon Aerolite Sole is engineered to offer all the feeling while running and maintain a comfortable structure while walking.","thermal_insulation":"No","title_icon_1":"Ultra lightweight construction to eliminate foot fatigue","title_icon_2":"Countered even more for better stability of the heel ","title_icon_3":"Anatomically designed for greater comfort ","title_icon_4":"All the stability a rider needs","type_icon_1":"upper","type_icon_2":"heel","type_icon_3":"fit","type_icon_4":"firmor","waterproofness":"No"}

PRIMA MEGA

The first SIDI

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style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. 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height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

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{"category":"Road","closing_system":"Dial system","closing_system_2":"Straps","combined_list_handle":"prima-woman-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"Ultra lightweight construction to eliminate foot fatigue\n","desc_icon_2":"The strenght of Dyneema®, the stability of Firmor\n","desc_icon_3":"Ergonomics enhanced to power transfer\n","desc_icon_4":"Countered even more for better stability of the heel\n","fit":"Regular","gender":"Woman","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"As light as you want, as fast as you need, as comfortable as you dream\n","sku_calicantus":"000MCPRIMAWBINE","stiffness":5,"tech_specs":"The shoe for the modern riders. Quick to wear and adjust, thanks to its Firmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low-profile carbon nylon Aerolite sole is engineered to offer all the feeling while running. \n","thermal_insulation":"No","title_icon_1":"POLITEX MATT UPPER","title_icon_2":"HIGH DENSITY RESIN DIALING SYSTEM WITH DYNEEMA® AND FIRMOR CLOSURE","title_icon_3":"AEROLITE CARBON PLUS NYLON SOLE WITH STIFFNESS 5","title_icon_4":"ANATOMICAL HEEL CONSTRUCTION","type_icon_1":"upper","type_icon_2":"rotore_plus_velcro","type_icon_3":"sole_co","type_icon_4":"heel","waterproofness":"No"}

PRIMA WOMAN

As light as you want, as fast as you need, as comfortable as you dream

{"id":7983789277378,"title":"PRIMA WOMAN","handle":"prima-woman-1","description":"\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e- Politex Matt upper\u003cbr\u003e- Firmor Closure system\u003cbr\u003e- Dial system with Dyneema® cable\u003cbr\u003e- Sidi heel cup\u003cbr\u003e- Replaceable parts\u003cbr\u003e- Aerolite nylon and carbon sole\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Inter',sans-serif; mso-fareast-font-family: 'Inter'; color: black; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: EN-US; mso-fareast-language: IT; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003efit\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e1\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e2\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e3\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e4\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; padding: 4px; position: absolute; left: 40%; width: 10%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: 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attribuirgli. 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height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003erecreational\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003eperformance\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!-- STIFFNESS --\u003e\n\u003cdiv style=\"width: 100%; height: 100%; flex-direction: column; justify-content: flex-start; align-items: flex-start; gap: 4px; display: inline-flex;\"\u003e\n\u003cdiv style=\"align-self: stretch; color: #202020; font-size: 24px; font-family: Saira; font-style: italic; font-weight: 500; text-transform: uppercase; line-height: 41.60px; word-wrap: break-word;\"\u003estiffness\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e5\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e6\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e7\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e8\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e9\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e10\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e11\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: center; color: #898989; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003e12\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding: 4px; border-radius: 99px; border: 1.74px #C4C4C4 solid; justify-content: flex-start; align-items: center; gap: 2px; display: inline-flex;\"\u003e\n\u003c!-- Il div sottostante è dell'elemento in absolute: bisognerà aggiornare il valore \"left\" in base alla posizione che si desidera attribuirgli. Lavorare in percentuale per adattare il componente ai diversi viewport --\u003e\n\u003cdiv style=\"height: 20px; background: #202020; border-radius: 99px 99px 99px 99px; border-top-right-radius: 99px; position: absolute; left: 0%; width: 13%;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4; border-radius: 99px 0px 0px 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #C4C4C4;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; height: 20px; background: #c4c4c4; border-radius: 0px 99px 99px 0px; border-top-right-radius: 99px;\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"align-self: stretch; padding-left: 8px; padding-right: 8px; justify-content: flex-start; align-items: flex-start; gap: 8px; display: inline-flex;\"\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: left; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emin\u003c\/div\u003e\n\u003cdiv style=\"flex: 1 1 0; text-align: right; color: #202020; font-size: 16px; font-family: Saira; font-style: italic; font-weight: 300; text-transform: uppercase; word-wrap: break-word;\"\u003emax\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

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{"category":"Road","closing_system":"Dial system","closing_system_2":"Straps","combined_list_handle":"prima-woman-2","conv_par_1":"Hold the foot stable with Firmor technology: infinite fit adjustment in a blink, designed for smooth adjustment while riding. \n","conv_par_3":"It's not a secret: since 1960, we have been perfecting the fit of a bike shoe. Prima is the latest result of a neverending process lasting more than 60 years. \n","conv_par_5":"Our latest Aerolite is structured with a carbon composite that offers greater comfort and a stiffness of 5.\n","conv_par_7":"Open cell structure mesh on the front designed to let the shoes breath out the internal vapor. \n","conv_select_1":"Sfondo nero","conv_select_3":"Sfondo grigio","conv_select_5":"Sfondo nero","conv_select_7":"Sfondo grigio","conv_title_1":"THE EMBRACE OF FIRMOR","conv_title_3":"THE SHOE AND THE FOOTS AS ONE THING TOGETHER","conv_title_5":"ERGONOMICS ENHANGE ","conv_title_7":"BREATHING OUT","desc_icon_1":"Ultra lightweight construction to eliminate foot fatigue\n","desc_icon_2":"The strenght of Dyneema®, the stability of Firmor\n","desc_icon_3":"Ergonomics enhanced to power transfer\n","desc_icon_4":"Countered even more for better stability of the heel\n","fit":"Regular","gender":"Woman","guida_taglie":"gid:\/\/shopify\/OnlineStorePage\/119348199618","short_description":"As light as you want, as fast as you need, as comfortable as you dream\n","sku_calicantus":"000MCPRIMAWCABRNCOR","stiffness":5,"tech_specs":"The shoe for the modern riders. Quick to wear and adjust, thanks to its Firmor closure, Prima is built with the lightest upper to eliminate any foot fatigue. Its low-profile carbon nylon Aerolite sole is engineered to offer all the feeling while running. \n","thermal_insulation":"No","title_icon_1":"POLITEX MATT UPPER","title_icon_2":"HIGH DENSITY RESIN DIALING SYSTEM WITH DYNEEMA® AND FIRMOR CLOSURE","title_icon_3":"AEROLITE CARBON PLUS NYLON SOLE WITH STIFFNESS 5","title_icon_4":"ANATOMICAL HEEL CONSTRUCTION","type_icon_1":"upper","type_icon_2":"rotore_plus_velcro","type_icon_3":"sole_co","type_icon_4":"heel","waterproofness":"No"}

PRIMA WOMAN

As light as you want, as fast as you need, as comfortable as you dream

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PRIMA WOMAN

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PRIMUM SWEAT

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PRIMUM SWEAT