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SIDI & MXGP: PASSION AND COMMITMENT FOR MOTOCROSS - Sidi and Youthstream renew their agreement. Start from Qatar the 2017 season.

It is with great satisfaction that Sidi is pleased to announce the renewal of its partnership with Youthstream, the company that manages the exclusive world rights for television broadcasts, promotions and marketing of the FIM Motocross World Championship Series. The World Series season kicks off this weekend with the first test scheduled to take place on the Losail racetrack in Qatar.

Sidi is thus substantiating all of its passion and major commitment to off-road motorcycling, and in particular to a sector like motocross, which is enjoying constant growth in terms of exposure, following and interest all over the world.

Sidi has always had a special relationship with the motocross scene. The company based in Maser (Treviso) was founded in 1960, spurred by the intuition and determination of Dino Signori, who is still heading the company with the same spirit with which he started. Throughout the years the company has become a world leader in the production of motorcycling footwear. Many motocross stars of today and yesterday have accomplished remarkable feats wearing Sidi boots on their feet. As we look forward to the season that’s about to start, we could not fail to mention the 8-time World Champion Tony Cairoli, who this year will be vying for a new World Champion title in the MXGP category to add to his collection. Then in the MX2 class there is Switzerland’s Jeremy Seewer, who fought a long, hard battle last year in his quest for the title, and the “terrible” gals in the WMX where we find shining stars like Italy’s Kiara Fontanesi (4-time Women’s World Champion) and Holland’s Nancy Van de Ven. Not to mention all the other up-and-coming young talents in the minor leagues as well.

These champions battle it out in the dust and mud in every corner of the world, and then shine on the highest spot on the podium. This year they will be accompanied in their adventures by Crossfire 3 SRS boots, the new, top-of-the-line models featured in Sidi’s 2017collection. Yes, because for Sidi, the extremely high level of performance by their champions on field is the perfect way to put their products to the test and come up with ever more innovative solutions when it comes to comfort, safety and technology for anyone who rides a motorcycle, from professionals to enthusiasts.


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