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WITH SIDI AT EICMA 2016 - It’s a date in Milan with the International Cycling and Motorcycling Expo from November 8th to the 13th.

Sneak previews are indicating that the International Cycling and Motorcycling Expo is going to be very interesting, with plenty of new trends and innovations. The wait to discover them all is almost over. Eicma, the largest event surrounding the world of two wheeling, will in fact open its doors on Tuesday, November 8th. As always, the first two days will be reserved exclusively to the media and businesses from the sector; then fans will have until Sunday the 13th to get a closer, hands-on look at all the new trends from the field, which will be showcased at the Motorcycle show in Milan.

Of course, Sidi will also be attending the Milan Eicma, which will celebrate its 74th edition this year. At the Sidi stand (pavilion 6, stand I 44), you can discover all the innovations presented in the 2017 collection, with boots designed specifically for track and speed as well as off-road (with motocross, enduro and trial categories represented). There will also be plenty of touring and urban models designed and developed for the men and women’s markets, and of course, a wide selection of Sidi accessories.
One of the most interesting new entries comes from the off road sector, where Sidi has reaffirmed their leading role with extraordinary champions like Tony Cairoli. In fact, Sidi is pleased to present the new CROSSFIRE 3 SRS, which is the evolution of the motocross boot that has won more competitions than any other footwear in the off road field.

Every year Eicma counts more than 600,000 visitors from all over the world, and more than  a thousand exhibitors from 38 countries have already signed up for the 2016 edition, which will cover an area of 280 thousand square metres. Everyone has a motorcycle inside of them, come discover yours. This is the idea behind “Bikes never seen before”, this year’s Eicma slogan. Two wheels are a concrete, intelligent solution to the problem of everyday mobility and a means to nimbly navigate through traffic. So Eicma is following a route that has been mapped out to identify two wheels as a means of transportation that is available for everyone. In fact, two wheels are increasingly becoming the only real solution for urban and extra-urban mobility. They have always been a symbol of freedom, and today this theme is gaining new significance in cities clogged with traffic, prone to parking problems and suffocated by smog, where two wheels can really make a significant difference.  

We’re looking forward to seeing you at the Eicma in Milan.
Watch the presentation video for the new Sidi CROSSFIRE 3 SRS boot.


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